Merida is a Taiwanese bicycle manufacturing company. It is Taiwan's second largest bicycle manufacturer after Giant. Like Giant, Merida produces bikes under its own brand name and also operates as a contract manufacturer for a number of well-known brands, the most notable being Specialized.
Merida's own line of bikes spans virtually all genres of bicycles. Merida has had ambitions to sponsor a Pro Tour team for some time and recently announced plans to partner with Lampre to create the Lampre-Merida team for 2013.