Founded in 2017, Bike Connection Agency organises a series of road, gravel and mountain bike events, where brands are given the opportunity to present upcoming products to a select group of journalists and creators.
What began as a small-scale concept has grown into an increasingly important staging ground for product launches across the cycling industry, with brands using the events to showcase everything from new bikes and components to riding kit and accessories.
BikeRadar attended this year’s road and mountain bike editions in Massa Marittima, Italy, where we got a hands-on look at some of the most exciting products to launch this year – with more still to come.
Here are some of the highlights so far from this year’s shows.
Brembo GR-Pro brakes
Brembo’s much-teased return to the MTB space with the GR-Pro seriously impressed our tester, Tom Marvin, praising the brakes’ power, impressive adjustability and enviable heritage.
Look G85 Cezal
The Look G85 Cezal is a new carbon gravel bike designed with MTB-inspired geometry that the brand says blurs the lines between racing, adventure and technical off-road riding.
Mahle M40
Mahle has updated its flagship eMTB motor with new dynamic assistance modes, Traction Control and refined Auto Hold feature.
Avona Velum SUB6
Avona has launched the Velum SUB6, a new flagship-spec road bike that slips under the 6kg weight barrier – a relatively rare feat for a disc brake bike.
Knog Modemaker
Knog has solved one of our testers’ key frustrations with modern bike lights with the Modemaker – a clever app that enables users to design light modes to their hearts’ content.
- Read more: Knog’s Modemaker app solves over-complicated bike light modes and it’s straight out of The Matrix
Fizik Kyros
Fizik continues its entry into the helmet market, this time with the mid-priced Kyros, which complements the Kudo launched early last year.
Pirelli P Zero Race TLR SL-R
The Pirelli P Zero Race TLR SL-R is claimed to be up to 15 watts faster than the P Zero Race TLR RS – the tyre favoured by Dutch superstar, Mathieu van der Poel.
