
Will Soffe
Workshop manager
Will Soffe is the workshop manager for MBUK, BikeRadar, and Cycling Plus. He’s also a talented rider and presenter when he’s not on the spanners. First employed by a bike shop at 15, Will has worked for BikePark Wales, Atherton Racing, British Cycling and RideFoxUK. Will is a keen racer, having attempted to qualify at Mont Sainte Anne World Cup in 2014, winning the Southern Downhill Championship three times and even standing on a national 4X podium. He’s also raced cyclo-cross, enduro and cross-country, and competed in freestyle BMX and trials competitions, He’s also worked as a presenter on our YouTube channel and commentated alongside Rob Warner at BikePark Wales’ Weekender festival, and across the UK for Gravity Events. A qualified MTB and BMX coach, Will is passionate about supporting the next generation of riders and is all about maximising your time on the bike.

2009 vs 2026 Santa Cruz Tallboy – the 29er trail bike that changed people's minds about bigger wheels

Do you know your 'schralp' from your 'shred'? The bizarre world of MTB jargon demystified

Charlie Aldridge's South Korea World Cup bike swaps electronic and mechanical tech as he targets victory

Bosch motor users can now get 120Nm torque to compete with Avinox thanks to free update

6 most important MTB tech developments of 2026 – and a hint of what's to come

The cynics were right – 32in wheels require a new axle standard, says wheel brand

Neko Mulally won Sea Otter Classic DH using a 32in mullet bike – is any part of MTB safe from the controversial wheel size?

SRAM kills off nine drivetrains with new S-Series components

Arc'teryx enters MTB world with ridiculously expensive waterproof kit – and it's probably sold out already

Polygon's new trail bike looks like one of the bargains of the year – big brands should pay attention

Mondraker's new eMTB has latest Avinox M2S motor and a dream build – for less money than you'd think

New Cannondale Bad Habit is the enduro bike I've been asking for

Singlespeed UDH? Surly’s new weird dropout is a genius world-first

5 downhill tech trends from Not A Race – from lead weights and huge rotors to smart sensors

Unreleased Öhlins shock spotted on prototype Specialized Demo DH bike with hidden drivetrain and Brembo brakes

Atherton's £845 3D-printed titanium cranks are tough enough for downhill with a lifetime warranty

MTB legend calls for clearer ebike regulation – but would your bike be banned from the trails?

New Pivot Mach 4 offers trail-friendly features and capability at XC weights

6 surprising MTB features that range from genius to utterly infuriating

This new enduro wheelset promises carbon performance on a budget

Stop making these 5 suspension setup mistakes – 5 tips from a World Cup mechanic

Mondraker drops carbon option for its most adjustable downhill bike yet

Will Soffe | These are the 5 worst proprietary standards I've seen in two decades as a pro bike mechanic

