Will Soffe
Workshop manager
Will Soffe is the workshop manager for MBUK, BikeRadar, and Cycling Plus. He’s also a talented rider and presenter when he’s not on the spanners. First employed by a bike shop at 15, Will has worked for BikePark Wales, Atherton Racing, British Cycling and RideFoxUK. Will is a keen racer, having attempted to qualify at Mont Sainte Anne World Cup in 2014, winning the Southern Downhill Championship three times and even standing on a national 4X podium. He’s also raced cyclo-cross, enduro and cross-country, and competed in freestyle BMX and trials competitions, He’s also worked as a presenter on our YouTube channel and commentated alongside Rob Warner at BikePark Wales’ Weekender festival, and across the UK for Gravity Events. A qualified MTB and BMX coach, Will is passionate about supporting the next generation of riders and is all about maximising your time on the bike.
Recent articles by Will Soffe
Could your brakes charge your bike's gears? These engineers think so
Regenerative braking could be closer than you think as Italian academics work on a project to harness thermal energy to charge your AXS/Di2 battery with zero drag
Will Soffe | This bike tech solves tubeless tyre problems. Why isn't it everywhere?
Solid rim beds do away with rim tape and make for a stronger, stiffer rim – but they're all but extinct
32in wheels are rolling out – what does it mean for your local bike shop?
With a new, larger wheel size emerging across the World Cup XC circuit, it’s likely to trickle down to bikes you can buy, but what are the implications for bike shops?
Will Soffe | I’m a pro mechanic and this is how to choose the right tyre lever for you
Every cyclist should own a tyre lever or two, but with so many options, what should you look for in terms of size, shape and construction?
This 3D-printed disc guard means you can protect your brakes like Jackson Goldstone
The G10 PRJCT carbon fibre disc guard was developed on the World Cup downhill circuit
From big-wheel hardtails to automatic shifting – the mountain bike tech we want to see in 2026
Our tech team divulge their mountain bike wish lists for next year
These were the hottest trends in World Cup downhill tech in 2025
Rapid innovation and high-tech development in downhill racing are expected to continue into the 2026 World Cup season
Dangerholm cut up an XC frame to build this extreme gravel bike and the end result is incredible
Custom Scott Spark RC HMX Gravel Project has wild aero wheels, custom carbon parts, SRAM XPLR 13-speed groupset and 110mm-travel SID SL fork
Gear of the Year | These flat-pedal shoes have everything I need for life at the trail centre – and the pub
The Fox Union BOA Flat is functional and fashionable on DH tracks, at the dirt jumps and even on the high street
New Canyon Deflectr is 'world's safest MTB helmet' thanks to ball bearings
The Deflectr uses Release Layer technology to reduce rotational forces by floating its shell on ball bearings
Will Soffe | I'm a professional bike mechanic and these are the disc brake features you should avoid
Which hydraulic disc brakes are the best and worst to bleed and adjust, and what to look out for
Lazer says its new twin-layer EPS foam is a "groundbreaking advancement" in helmet safety
Revamped Impala helmet, featuring DualCore technology, was developed with pro downhill rider Jono Jones
Your bike will never be as fast as a pro's – here's why
5 secret reasons why pro bikes are faster than anything you can buy in the shops
Will Soffe | This humble tool is the most important in your workshop – find out why
Hex keys are the most frequently required tool for working on your bike. Here's everything you need to know and why it’s essential to have a set in your toolbox
How to choose the right coil spring for your bike
Coil shocks can offer a low-stiction, low-maintenance solution for your mountain bike suspension, but you need to pick the right coil spring for your bike and riding. Here’s how…
12 money-saving tips for mountain bikers
How to be smarter with your money and make your riding more rewarding
Electric bike maintenance is a pain, but this gas-assisted workstand could provide the solution
The Bikonic Gas Stand uses a gas strut to help lift your heavy electric bike into place for repairs and maintenance
Massive savings on offer as YT Industries auctions off 30 bikes and £170k of parts
MTB bargains galore as UK brand puts its assets under the hammer after entering administration
What the heck is pedal kickback and why is everyone talking about it?
Products that promise to reduce pedal kickback are more numerous than ever, but what is it and why should you pay to minimise it?
Review | The Lewis LHT Ultimate brakes have tons of power, but I'll be sticking with mainstream brands for two reasons
Can Lewis offer a viable alternative to the Trickstuff Direttissima for half the price?
Rotor releases its first groupset in 10 years – and says it will be a "reliable alternative" to SRAM and Shimano
The new Rotor Uno drivetrain with electronic shifting is derived from Wheeltop's EDS groupset – and Rotor thinks it's capable of challenging in an ever-crowded market
Orbea reveals the 'future of eMTBs' with the world's first smart dropper post
New RS System Control offers game-changing tech, but it’s only available on the new Orbea Rise (for now)
If you own a bike with SRAM AXS you need this tool
More electronics means more batteries…
SRAM pays homage to its beginnings with limited-edition '1987' Eagle Transmission groupset
Only 1,987 of these exclusive AXS mountain bike groupsets will be sold, each one individually numbered