Will Soffe
Workshop manager
Will Soffe is the workshop manager for MBUK, BikeRadar, and Cycling Plus. He’s also a talented rider and presenter when he’s not on the spanners. First employed by a bike shop at 15, Will has worked for BikePark Wales, Atherton Racing, British Cycling and RideFoxUK. Will is a keen racer, having attempted to qualify at Mont Sainte Anne World Cup in 2014, winning the Southern Downhill Championship three times and even standing on a national 4X podium. He’s also raced cyclo-cross, enduro and cross-country, and competed in freestyle BMX and trials competitions, He’s also worked as a presenter on our YouTube channel and commentated alongside Rob Warner at BikePark Wales’ Weekender festival, and across the UK for Gravity Events. A qualified MTB and BMX coach, Will is passionate about supporting the next generation of riders and is all about maximising your time on the bike.
Recent articles by Will Soffe
SRAM kills off nine drivetrains with new S-Series components
SRAM's S100, S200 and S500 Eagle 12-speed groupsets replace its budget drivetrains by combining existing features with new parts such as the UDH Half Mount.
Arc'teryx enters MTB world with ridiculously expensive waterproof kit – and it's probably sold out already
Boutique outdoor brand unveils limited run of technical ‘Rhoam’ MTB hybrid waterproofs
Polygon's new trail bike looks like one of the bargains of the year – big brands should pay attention
The new Colossus T5 Aluminium is priced under $2,400 and has many of the features of the carbon version
Mondraker's new eMTB has latest Avinox M2S motor and a dream build – for less money than you'd think
The Zendit uses new Avinox M2S motor in carbon frame with adjustable geometry
New Cannondale Bad Habit is the enduro bike I've been asking for
The carbon-frame Bad Habit prioritises fun
Singlespeed UDH? Surly’s new weird dropout is a genius world-first
Surly’s new Sorceress steel hardtail MTB is both singlespeed and UDH-compatible thanks to the patented DUH dropout system for Boost wheels
5 downhill tech trends from Not A Race – from lead weights and huge rotors to smart sensors
What we learned ahead of the 2026 downhill season at the Not A Race timed testing event
Unreleased Öhlins shock spotted on prototype Specialized Demo DH bike with hidden drivetrain and Brembo brakes
Jordan Williams' pre-production Demo is the fastest bike at Not A Race
Atherton's £845 3D-printed titanium cranks are tough enough for downhill with a lifetime warranty
New GR cranks are available in 11 lengths for downhill and trail riding
MTB legend calls for clearer ebike regulation – but would your bike be banned from the trails?
Hans Rey's open letter to the bike industry makes case for 750W limit
New Pivot Mach 4 offers trail-friendly features and capability at XC weights
The 2026 Pivot Mach 4 SL gets adjustable travel and down-tube storage without adding weight
6 surprising MTB features that range from genius to utterly infuriating
Would mountain biking be better off without these innovations?
This new enduro wheelset promises carbon performance on a budget
Hunt’s Proven Carbon Enduro H_Core V3 wheels are designed to offer toughness and light weight for gravity-oriented riders
Stop making these 5 suspension setup mistakes – 5 tips from a World Cup mechanic
Expert tuning advice to get the most from your mountain bike
Mondraker drops carbon option for its most adjustable downhill bike yet
The 2026 Summum is mullet only, aluminium only and the top-spec build includes the first DH-specific wireless groupset
Will Soffe | These are the 5 worst proprietary standards I've seen in two decades as a pro bike mechanic
Bike manufacturers often try to one-up each other by creating new and improved standards for existing components, but sometimes they get it wrong
Renthal's radical new clipless pedals relocate SPD-compatible bindings inboard
Revo-TRC and Revo-DHC are designed to offer durability and easy servicing
Deviate Cycles returns from liquidation and vows to honour lifetime warranties
Scottish MTB manufacturer reopens online store and targets "careful return"
These 5 MTB products refuse to die – here's why
Modern mountain bikes are full of amazing technological advancements, so why are we still using this old tech?
Vee Tire Co's new MTB tyres offer "grippier and faster rolling" radial casing for only £5 more
Vee Tire Co introduces three RAD-CORE radial-casing tyres at iceBike*
Vittoria reveals 32in MTB tyres and says the bumper size is “quicker, smoother and more comfortable” for gravel
New 32in Peyote tyres unveiled on prototype Genesis gravel bike at iceBike show
Jackson Goldstone has ditched one of downhill's hottest tech trends for Red Bull Hardline Tasmania
Tuned mass damper is missing from World Series winner's Santa Cruz V10
Don’t buy a new eMTB until you’ve read these 6 essential tips
Expert advice you need to read before splashing out on an electric mountain bike
Shimano is relegating clutch derailleurs to the history books – and that's a good thing
Chris Porter says clutch derailleurs are a disaster for suspension – is that why the latest generation of Shimano Di2 derailleurs don’t have one?
