Will Soffe
Workshop manager
Will Soffe is the workshop manager for MBUK, BikeRadar, and Cycling Plus. He’s also a talented rider and presenter when he’s not on the spanners. First employed by a bike shop at 15, Will has worked for BikePark Wales, Atherton Racing, British Cycling and RideFoxUK. Will is a keen racer, having attempted to qualify at Mont Sainte Anne World Cup in 2014, winning the Southern Downhill Championship three times and even standing on a national 4X podium. He’s also raced cyclo-cross, enduro and cross-country, and competed in freestyle BMX and trials competitions, He’s also worked as a presenter on our YouTube channel and commentated alongside Rob Warner at BikePark Wales’ Weekender festival, and across the UK for Gravity Events. A qualified MTB and BMX coach, Will is passionate about supporting the next generation of riders and is all about maximising your time on the bike.
Recent articles by Will Soffe
Atherton's £845 3D-printed titanium cranks are tough enough for downhill with a lifetime warranty
New GR cranks are available in 11 lengths for downhill and trail riding
MTB legend calls for clearer ebike regulation – but would your bike be banned from the trails?
Hans Rey's open letter to the bike industry makes case for 750W limit
New Pivot Mach 4 offers trail-friendly features and capability at XC weights
The 2026 Pivot Mach 4 SL gets adjustable travel and down-tube storage without adding weight
6 surprising MTB features that range from genius to utterly infuriating
Would mountain biking be better off without these innovations?
This new enduro wheelset promises carbon performance on a budget
Hunt’s Proven Carbon Enduro H_Core V3 wheels are designed to offer toughness and light weight for gravity-oriented riders
Stop making these 5 suspension setup mistakes – 5 tips from a World Cup mechanic
Expert tuning advice to get the most from your mountain bike
Mondraker drops carbon option for its most adjustable downhill bike yet
The 2026 Summum is mullet only, aluminium only and the top-spec build includes the first DH-specific wireless groupset
Will Soffe | These are the 5 worst proprietary standards I've seen in two decades as a pro bike mechanic
Bike manufacturers often try to one-up each other by creating new and improved standards for existing components, but sometimes they get it wrong
Renthal's radical new clipless pedals relocate SPD-compatible bindings inboard
Revo-TRC and Revo-DHC are designed to offer durability and easy servicing
Deviate Cycles returns from liquidation and vows to honour lifetime warranties
Scottish MTB manufacturer reopens online store and targets "careful return"
These 5 MTB products refuse to die – here's why
Modern mountain bikes are full of amazing technological advancements, so why are we still using this old tech?
Vee Tire Co's new MTB tyres offer "grippier and faster rolling" radial casing for only £5 more
Vee Tire Co introduces three RAD-CORE radial-casing tyres at iceBike*
Vittoria reveals 32in MTB tyres and says the bumper size is “quicker, smoother and more comfortable” for gravel
New 32in Peyote tyres unveiled on prototype Genesis gravel bike at iceBike show
Jackson Goldstone has ditched one of downhill's hottest tech trends for Red Bull Hardline Tasmania
Tuned mass damper is missing from World Series winner's Santa Cruz V10
Don’t buy a new eMTB until you’ve read these 6 essential tips
Expert advice you need to read before splashing out on an electric mountain bike
Shimano is relegating clutch derailleurs to the history books – and that's a good thing
Chris Porter says clutch derailleurs are a disaster for suspension – is that why the latest generation of Shimano Di2 derailleurs don’t have one?
Will Soffe | Electric bikes should all use this one common charger cable – here’s how it might be possible
Could a USB-C cable be all you need in order to charge your entire ebike, from shifter to motor?
Updated | Stop scrolling: we've found an even better deal for 2025's most important eMTB
The PL Carbon Pro eMTB reduced by 14% if bought direct from Amflow, but some retailers are undercutting the brand with huge savings on offer
Atherton's first eMTB uses the most important motor on the market – and it's cheaper than its competitors
New S.170E combines DJI Avinox motor with DW4 suspension and proven geometry
Could your brakes charge your bike's gears? These engineers think so
Regenerative braking could be closer than you think as Italian academics work on a project to harness thermal energy to charge your AXS/Di2 battery with zero drag
Will Soffe | This bike tech solves tubeless tyre problems. Why isn't it everywhere?
Solid rim beds do away with rim tape and make for a stronger, stiffer rim – but they're all but extinct
32in wheels are rolling out – what does it mean for your local bike shop?
With a new, larger wheel size emerging across the World Cup XC circuit, it’s likely to trickle down to bikes you can buy, but what are the implications for bike shops?
Will Soffe | I’m a pro mechanic and this is how to choose the right tyre lever for you
Every cyclist should own a tyre lever or two, but with so many options, what should you look for in terms of size, shape and construction?
This 3D-printed disc guard means you can protect your brakes like Jackson Goldstone
The G10 PRJCT carbon fibre disc guard was developed on the World Cup downhill circuit
