100%

First Look Friday.

First Look Friday

Fancy eyewear, sparkly sealant, a car seat cover and one flexy seatpost

100% Altec Trail helmet

Mountain Biking Helmets

Review 100% Altec helmet

Peter Sagan 100% sunglasses for the Tour de France

New 100% sunglasses for Peter Sagan at the Tour de France

The best mountain bike jerseys

The best mountain bike jerseys | Stay cool and dry for summer riding

100% Hypercraft sunglasses for road cycling

Review 100% Hypercraft sunglasses review

GBP £139.00 RRP USD $175.00

100% Ridecamp jersey for mountain biking

Review 100% Ridecamp jersey

GBP £35.00 RRP USD $39.00

First Look Friday 21 Feb

First Look Friday

New carbon wheels and tyres from Ere, snazzy 100% sunglasses, bone conducting headphones and vegan protein shakes

100% Armega Mountain biking goggles

Review 100% Armega goggles

GBP £120.00 RRP USD $120.00

riding in fox flexair pant

Tom Marvin’s gear of the year 2019

100% Ridecamp elbow guard

Review 100% Ridecamp elbow pads

GBP £44.00 RRP USD $49.00 AUD $89.00

First Look Friday

Sumptuously sculpted titanium and a hybrid gravel-going jersey

100% R-Core X shorts

Review 100% R-Core-X shorts

GBP £110.00 RRP USD $129.00

First Look Friday 2 August

Wilier’s slick Zero SLR, an exotic derailleur upgrade from CeramicSpeed and fresh carbon wheels from Vision

road cycling sunglasses

Review Retro-inspired 100% S2 Sunglasses

GBP £160.00 RRP USD $195.00

Peter Sagan regularly showcases his love of vintage Americana

Peter Sagan and 100% launch Glendale retro sunglasses