Fuji
Fuji is a Japanese bike brand that traces its roots back to 1899, when it was founded by company namesake Nichibei Fuji.
Fuji has gone through several changes in ownership. It is currently owned and distributed by the U.S.-based Advanced Sports International.
While Fuji is best known for its road bikes, it also has mountain, hybrid and childrens bikes in its line. Fuji also has a long history of building winning track and Keirin race bikes.

Best gravel bikes in 2025: top-rated carbon, aluminium, titanium and steel gravel bikes reviewed
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9 of the best gravel bikes under £2,000 / $2,000 in 2025
These bikes cover everything from adventure rides to tearing along singletrack

Eurobike 2022 | You can strap your snacks to the top tube on Fuji's new Jari Carbon gravel bike
Fuji maximises comfort and storage with the revamped Jari gravel bike
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Review | Fuji Jari 1.3 Adventure
Well kitted-out gravel machine

Review | Fuji Touring Disc
Fully kitted-out, disc-braked tourer at an attractive price

Review | Fuji Jari 1.3
Gravel-flavoured all-roader with SRAM 1x and cable disc brakes

Review | Fuji's disc-equipped lightweight race rig the SL 2.3
Disc-equipped lightweight race rig

Fuji Supreme 2.3 review
Women's road bike built for speed

Supreme 1.1 review
A true speed-queen that's built for hard riding

Fuji SL 1.5 2017 long-term review
How did Joe get on with his 5.3kg hill climb bike?

Fuji Gran Fondo 2.1 review
Fuji’s sportive special

Fuji SL 2.1 Disc review
How does the disc version live up to its rim braked cousin?

Fuji Rakan 27.5+ 3.1 first ride review
A 27.5 plus size update to an XC 29er

Fuji Feather review
Great value-for-money urban bike from a trusted brand

Fuji SL 2.1 review
There's nothing fudged about this Fuji

Fuji’s SL 1.5: fewer frame sections make a featherweight ride
Hands on with the 6.4kg Dura-Ace equipped carbon racer

11spd: This week’s best new bike gear
Featuring Scott, Park Tool, Fuji, Dharco and more

New Fuji SL - almost 2kg too light for the pros
695g SL frame replaces Altamira as Fuji's top-end platform

Fuji Cross 1.3 Disc review
Likeable budget CX racer – or everyday commuter

Fuji Gran Fondo 2.3 C review
Keenly priced endurance ride

Fuji Altamira 2.5 review
Well-appointed machine flexes its Tour pedigree

Friday Five-a-side: This week's best new bike gear
New road and mountain bike gear from Specialized, Bontrager, DT Swiss, Oakley, Spy and more

Fuji Transonic 2.3 review
Cut-price aero performance bike

Fuji Roubaix 1.3 review
American racer with Japanese roots