Depending on the angle of the light, the Prismatic Pearl’s color changesBen Delaney / Immediate Media
It is purple? Green? Blue? Gold? YesBen Delaney / Immediate Media
The ICON paint is only available on the new MadoneBen Delaney / Immediate Media
The Prismatic Pearl at another angleBen Delaney / Immediate Media
It’s hard to capture how variable the paint looks in a photographBen Delaney / Immediate Media
Trek’s Project One program does custom paint and partsBen Delaney / Immediate Media
If you want an ICON finish, you’re going to need one of theseBen Delaney / Immediate Media
Why is this called Refliptive?Ben Delaney / Immediate Media
Add flash, or a car light, and you have your answerBen Delaney / Immediate Media
The Refliptive body paint is also dynamic, depending on the light’s angleBen Delaney / Immediate Media
Trek-Segafredo will race this Chrome Tour styleBen Delaney / Immediate Media
The new Madone SLR has adjustable IsoSpeed with an elastomer damperBen Delaney / Immediate Media
The integrated bar/stem allows for a little bar-angle adjustmentBen Delaney / Immediate Media
The ICON paint covers the frame, fork and seatmast but not the bar or stemBen Delaney / Immediate Media
ICON Black PearlBen Delaney / Immediate Media
Prismastic Pearl from one angle…Ben Delaney / Immediate Media
And the same Prismastic Pearl bike from another angleBen Delaney / Immediate Media
Candy Emerald GreenBen Delaney / Immediate Media
The Chrome Tour scheme under lightsBen Delaney / Immediate Media
ICON Black GoldBen Delaney / Immediate Media
The Refliptive logo with and without artificial lightBen Delaney / Immediate Media
Prismatic Pearl. Refliptive. And Candy Emerald Green. As of today, these are some of the premium paint jobs available on the new Trek Madone SLR aero bikes purchased through Trek’s custom Project One program. Above and beyond Project One’s normal custom paint program, there are six paint schemes available in this new ICON program.
Most of the ICON paint schemes change appearance with the angle of the light.
ICON Chrome Tour is what,Trek-Segafredo will race at the Tour de France, with a multi-layer pearl-white base-color topped with chrome red and black team logos.
ICON Chrome TourTrek Bicycles
The ICON Refliptive changes color in the light, with the most marked change in the logo, which goes from flat and subdued to white.
ICON RefliptiveTrek Bicycles
ICON Brushed Liquid Metal has a hand-scuffed undercoat with a glossy finish.
ICON RefliptiveTrek Bicycles
ICON Black Gold uses a metallic flake that sparkles.
ICON Black PearlBen Delaney / Immediate Media
ICON Candy Emerald Green uses a dual-green logos and a high-gloss finish.
ICON Candy Emerald GreenTrek Bicycles
Finally, ICON Prismatic Pearl is the biggest chameleon of them all, changing color in seemingly every angle.
It’s hard to capture how variable the paint looks in a photographBen Delaney / Immediate Media
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Click or swipe through the gallery above for a closer look at the ICON options.
