Canyon's approach to bicycle development is impressive — video

We speak to the team behind Canyon's road and mountain range

Canyon's approach to bicycle development is impressive

Tom Marvin / Immediate Media

Tom Marvin

Published: August 13, 2018 at 2:00 pm

If there's one brand that stands out as having changed the global cycling market over the past ten years, it's arguably going to be Canyon.

Its direct to consumer model has changed the landscape of purchasing bikes, as well as the value that can be gained. The range of bikes is broad, and in performance terms, impressive.

We spent some time with the team in Koblenz, Germany digging deeper into how Canyon develops its bikes, chatting with product managers, engineers and those involved in logistics.

Check out the gallery of images for more, too.

_{Secret life of Canyon — the brains behind the bikes}

Senior technical editor

Tom Marvin is a technical editor at BikeRadar.com and MBUK magazine. He has a particular focus on mountain bikes, but spends plenty of time on gravel bikes, too. Tom has written for BikeRadar, MBUK and Cycling Plus, and was previously technical editor of What Mountain Bike magazine. He is also a regular presenter on BikeRadar’s YouTube channel and the BikeRadar podcast. With more than twenty years of mountain biking experience, and nearly a decade of testing mountain and gravel bikes, Tom has ridden and tested thousands of bikes and products, from super-light XC race bikes through to the most powerful brakes on the market. Outside of testing bikes, Tom competes in a wide range of mountain bike races, from multi-day enduros through to 24-hour races in the depths of the Scottish winter – pushing bikes, components and his legs to their limits. He’s also worked out that shaving your legs saves 8 watts, while testing aerodynamics in a wind tunnel. When not riding he can be found at the climbing wall, in his garden or cooking up culinary delights.