Artificial intelligence has become an almost inescapable technology, including in sport. From Whoop to Strava, AI appears to be taking over how we train, rest and recover. But few of these high-tech developments come with the celebrity cachet of the new The Coachsters app revealed by Bradley Wiggins on Monday morning.
The app has partnered with Wiggins, alongside other famous athletes, to bring you the “insights and stories they’ve never shared publicly before” to aid you with all aspects of your training via a “custom-built AI technology”.
“After months of work – and countless hours of deep interviews – I’m really proud to finally share my new coaching app,” Wiggins said in an Instagram post.
“Working with the team at The Coachsters, we’ve captured thinking, experiences and lessons that I’ve never shared publicly before, and shaped them into something athletes can access whenever they need it.”
“This app is about the conversations I believe more athletes should be having: how to train with intent, how to deal with pressure and expectation, how to handle setbacks, and how to think clearly about performance, identity, and life in sport – not just the good days, but the difficult ones too.
“You can ask the app any question you’d ask me in person and receive an answer drawn directly from my own experience,” his post continued.
Alongside Wiggins, The Coachsters has worked with a range of other athletes. Rower Steve Redgrave, former England cricket captain Alastair Cook and cycling Paralympian Sarah Storey are all available as mentors. You can also use the app to access the insights of exercise physiologist professor Greg Whyte and dancing coach Katya Jones, with more coaches to come.
The app has three subscription options available. The Lite subscription costs £5 per month, billed yearly, and grants you three questions and answers each month from one coach. The £22 Pro subscription provides unlimited questions and answers from one coach, while the £39 Elite subscription adds group webcasts with your coach and access to exclusive interviews.



