Brompton’s latest accounts reveal losses of £2m and a drop in sales, but the folding bike company says its outlook “remains optimistic”.
In its accounts for the 12 months to 31 March 2025, CEO Will Butler-Adams writes: “It was a year of balanced outcomes, marked by both significant achievements and setbacks.”
The company saw a 7.5 per cent drop in bicycle sales from 84,899 the previous year to 78,530. This was “driven by wider global economic uncertainty and continued challenges in the cycling industry”. But revenue fell by just under 1 per cent to £121.5m, and a shift towards more premium products in its range meant Brompton saw an increase in revenue per bike sold.
Butler-Adams says the investment in research and development, which led to the launch of the Brompton G Line, its first larger-wheeled folding bike, “bore fruit”. Launched in the UK and EU in September 2024, the G Line contributed approximately 9 per cent of sales by volume and 9.8 per cent of its turnover.
Brompton's pre-tax profits increased from £4,602 in 2024 to £130,476, but after taxation the loss increased from £1,046,324 in 2024 to £2,080,303 in 2025.
When Brompton revealed its low 2024 profits, Butler-Adams said he remained positive about the company’s future – a sentiment that continues in the latest accounts.
“Looking forward, the outlook remains optimistic, with normalisation in the cycling industry after consecutive years of challenges, the impending launch of the G Line in new markets, and continued investment in new product lines, which the Brompton Group is excited to release soon,” Butler-Adams says in his strategic report.
Elsewhere, Brompton’s subscription service, where users can pay £35 per month to rent one of its folding bikes, grew by 45 per cent.
The accounts also reveal that APAC is Brompton’s largest market, where it had a turnover of £57.5m compared to £23m in the UK.
The accounts state that Brompton faces a risk of over-dependency on China, which is proving to be a lucrative market for the cycling industry. “China is a key strategic market for us across both supply and sales, but this concentration presents risks, particularly in the event of disruptions,” the accounts read.
Brompton expects further growth from the G Line’s recent Asian launch, plus its line of e-Motiq electric bikes that debuted in the UK in October and will go on sale in the USA soon.
