With action cameras mounted on helmets becoming increasingly common, C-Preme founder Conan Hayes thought, 'Why not build a video camera in a helmet?' The result is the US$119.99/£78 BULT, which features a 720p HD camera mounted inside the front of a skate-style helmet. Similar all-mountain and snow helmets will be shown at trade shows later this fall.
The BULT shoots 1280x720 video at 30 frames per second with a 120-degree angle lens. It also takes 5MP still photos. C-Preme calls the integrated camera 'Videohead Technology'. The BULT is CPSC and ASTM certified.
The helmet is launching in the US, but C-Preme plans to sell to the UK in 2014, and to expand to Australia, other parts of Europe, and Asia by the end of 2014.
The control buttons are easy to feel
“Athletes around the world are becoming videographers, capturing and sharing video with friends and family, now more than ever,” said Hayes, a former pro surfer. “We’re putting a camera in a place it’s never been before, inside the helmet, making it as simple as pushing a button to capture their next ride.”
“BULT is a better way to shoot – there’s no extra weight and nothing extending off your helmet that could get in the way,” said pro snowboarder Trevor Jacob. “It’s like the camera is a natural part of your body.”
BULT helmets will be available at action sports retailers and bulthelmets.com.
