Canyon announced to staff this morning that it will make up to 320 redundancies from its 1,600-strong workforce at its Koblenz and Amsterdam sites.
Canyon said: “After years of rapid growth, the company is now responding to a fundamentally changed market environment and is strategically adapting its organisational and cost structures to ensure long-term innovation and competitiveness.”
The statement cites the “consolidation” of the cycling industry, along with US tariffs, geopolitical tensions, and subdued economic forecasts, as the reason behind the job losses.
The statement adds: ”Following years of strong growth, particularly during the COVID-19 boom between 2020 and 2023, the company now aims to reduce complexity and simplify processes.”
'We've become a bit bureaucratic'
In the statement, Roman Arnold, founder and newly re-appointed executive chairman of Canyon, said: "We are now laying the foundation to regain our operational power and strengthen our position at the top of the bicycle industry.
“Canyon is a close-knit community, united by a passion for cycling. It is therefore particularly painful that we have to part ways with valued colleagues. That makes it all the more important to me to navigate this process as responsibly as possible.”
Canyon says the “realignment is linked to sharpening Canyon’s DNA”, and that the brand will focus on “strategic growth areas”, including e-bikes.
Financial Times reported earlier this month that Arnold claimed he could raise annual revenue to €1bn, adding that the company had lost its direction due to changes in culture.
Speaking to the FT, Arnold said: “Here and there, internal silos have . . . developed, and we’ve become a bit bureaucratic.”
The fresh round of redundancies follows lay-offs in the US in April 2025. Bicycle Retailer reported at the time that the job losses were part of “an ongoing process” that wasn’t tied to changing tariff policy.
Today’s news follows last week’s re-release of its Spectral:ON and Torque:ON electric bikes, which were recalled in late 2024 due to concerns over battery safety.
