De Marchi handmade (including the graphic stitching) 51 of these 1951 Bobet replica jerseys - Ben Delaney/Future Publishing
De Marchi 2014 Authentic line: The Bottecchia 1951 Bobet replica jersey - Courtesy
De Marchi 2014 Authentic line: The Atala 1949 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Belgium 1974 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Filotex 1975 replica jersey - Courtesy
De Marchi 2014 Authentic line: The France 1954 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Ireland 1982 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Italy 1947 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Mainetti 1967 jersey - Courtesy
De Marchi 2014 Authentic line: The Salvarani 1972 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Scic 1969 replica jersey - Courtesy
De Marchi 2014 Authentic line: The Switzerland 1954 Kubler replica jersey - Courtesy
De Marchi 2014 Authentic line: The Wilier 1951 replica jersey - Courtesy
De Marchi 2014 Innovation line: It isn't just wool and stiching at De Marchi. The company has a full range of progressive designs for 2014 - Courtesy
De Marchi 2014 Innovation line: The women's Milano jersey - Courtesy
De Marchi 2014 Innovation line: The women's Road Master bib - Courtesy
De Marchi 2014 Innovation line: The women's Road Master bib - Courtesy
De Marchi 2014 Innovation line: The men's Road Master bib - Courtesy
De Marchi 2014 Innovation line: The men's Road Master bib - Courtesy
De Marchi 2014 Tradition line: The Azzurra jersey (front) - Courtesy
De Marchi 2014 Tradition line:The Azzurra jersey (back) - Courtesy
De Marchi 2014 Tradition line: The women's Classica sleeveless jersey - Courtesy
De Marchi 2014 Tradition line: The women's Classica sleeveless jersey - Courtesy
De Marchi 2014 Authentic Line: The Bottecchia 1951 replica jersey - Courtesy
Soon after Louison Bobet triumphantly crossed the finishline of the 1951 Milan-San Remo, he found himself swarmed by Bottecchia team staff, journalists and fans. He also found himself to be sweltering, unable to cool off in a button-up wool jersey, the standard athletic wear of the time. 'Can't we get a zipper on this thing?' he called out in frustration. At his side as the team's clothing supplier, Emilio De Marchi heard him loud and clear, and took action. Many examples of progressive cycling clothing soon followed.
Or so goes the legend of De Marchi.
De marchi 2014 authentic line: the bottecchia 1951 replica jersey: de marchi 2014 authentic line: the bottecchia 1951 replica jersey - Courtesy
Founded in 1946 by Emilio De Marchi, the Italian company continues today with a third generation of family ownership. For 2014, De Marchi has three lines of cycling clothing.
The Authentic line consists of replica jerseys, which are all made in Italy with merino wool and acrylic. The showpiece of the Authentic line is The Bottecchia 1951 Bobet. Only 51 pieces were made, with the graphic hand-stitching on each all done by the the mother of current owner Mauro De Marchi. The jersey comes with a little Bobet figurine.
De marchi handmade (includign the graphic stitching) 51 of these 1951 bobet replica jerseys: de marchi handmade (includign the graphic stitching) 51 of these 1951 bobet replica jerseys - Ben Delaney/Future Publishing
Louison Bobet, at center left, after winning the 1951 Milan-San Remo. Emilio De Marchi is at right
The Innovative line is a modern set of cycling gear, as the company continues to listen to riders and their needs and try to find solutions with materials and design.
De marchi 2014 innovation line: it isn't just wool and stiching at de marchi. the company has a full range of progressive designs for 2014: de marchi 2014 innovation line: it isn't just wool and stiching at de marchi. the company has a full range of progressive designs for 2014 - Courtesy
De Marchi's Innovative Line is modern cycling gear
And the Traditional line is a collection of clothing that renders old-school design in new-school materials, for more functional clothing with retro styling.
De marchi 2014 tradition line: the azzurra jersey: de marchi 2014 tradition line: the azzurra jersey - Courtesy
De Marchi's Traditional clothing renders retro designs in modern fabrics
Click through the gallery at above right for some samples of each of the three lines.
De marchi 2014 innovation line: the women's milano jersey: de marchi 2014 innovation line: the women's milano jersey - Courtesy
De Marchi has women's clothing in the Innovative and Traditional lines
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
This website is owned and published by Our Media Ltd. www.ourmedia.co.uk
