Carbon fibre has found its way into every corner of the cycling world – from frames and wheels to bottle cages, headset spacers and even tyre levers, cyclists the world over are gripped by composite mania.
But this new addition to Ekoï's range might be the most fabulously unnecessary yet: meet the Ekoï Carbon Pen.
Retailing for £39.99/$49.99 – or bundled free with purchases over $180 – this lightweight scribbler is designed in "genuine carbon fibre."
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According to Ekoï – a brand better-known for its extensive range of cycling kit, helmets, shoes and accessories – the pen features "a racing design" that "champions lightness, efficiency, and control."
The rubberised grip is said to be inspired by the "profile of a bike tire, ensuring optimal comfort with every use."
Fittingly, the pen is manufactured in Taiwan, home to the world's foremost experts in composite manufacturing.
Po-faced marketing speak aside, the pen is delightfully silly – nobody needs a carbon fibre pen, but I know many cyclists who would delight in owning this slightly daft composite ephemera.
Sure, you could buy roughly 159 pens – enough to write several lifetimes’ worth of stories about cycling accessories – from fellow French pen maker Bic for the price of one Ekoï Carbon Pen. But that’s hardly the point.
If you're looking for a gift for the cyclist who claims to have it all, they're wrong, because they don't own this pen yet.
