Several Endura employees have said they are leaving their jobs or facing redundancy because the cycling clothing brand is relocating from its home in Scotland.
The change of location and redundancies follow two consecutive losses posted by Endura since 2023.
Endura was bought in 2018 by Pentland Group, which is the majority shareholder of JD Sports and also owns Berghaus and Speedo, among other clothing brands.
Pentland Group said the changes at Endura are part of the company making changes to its marketing, product and finance operations. It said changes are also taking place at Berghaus, which recently reported a seventh consecutive year of losses.
“The changes will see the Berghaus and Endura brands move to a more streamlined product process, designed to deliver innovative products to market faster and more efficiently. Marketing capability will also be expanded in key international markets, building on the recent growth in both brands,” Petland Group said in a statement released today.
“As part of this evolution, Pentland Brands has begun consultation with a number of employees across its UK offices, with some roles proposed to relocate to its new London Hub in Farringdon. The Hub brings creative, brand, digital and commercial expertise closer together, enabling greater collaboration and agility in brand building.”
Pete Newton has been Endura’s design manager for seven years. He revealed in a LinkedIn post last week that he is leaving the company.
“Big changes ahead for the Endura next year with a total relocation of the brand, so it is with sadness that I’ve a confirmed leaving date [at] the beginning of April,” Newton wrote.
“The options available just weren’t workable so I’m bowing out – a tough decision but the right one for me.”
Katrin McDonald, who has worked at Endura since 2011, also revealed she is leaving the Livingston-based company.
“After nearly 15 years at Endura, I’m now facing redundancy. While it’s never easy to close a chapter, I’m hugely grateful for the journey I’ve had,” McDonald said on LinkedIn.
Marketing manager Martin Steele took to LinkedIn to say he is leaving Endura: “With Endura leaving Scotland, it’s time for me to leave Endura and take the next step in my career. I’ll be with the team for the next few months, so I’m officially looking for new opportunities from April onwards.”
Product manager Peter Dunn posted: “Like many others, my time at Endura is coming to an end, as my role is at risk of redundancy.”
The redundancies and news of the brand’s relocation follow two tricky years for Endura. Three months ago, the company posted a £4.7m loss, following a loss of £14m between January 2023 and February 2024.
Andrew Long, the company director of cycling clothing, helmets and accessories, said the consecutive years of losses were due to a “continuation from prior years of challenging market conditions within the UK and cycling industry as a whole”.
Long previously said the loss of £14m in 2024 was due to a “large reduction in sales”, primarily in the UK, which reflected the tough conditions throughout the cycling market. Endura’s sales dropped from £40.8m in 2023 to £28.5m in 2024, while gross profit fell from £18.8m to £3.7m.
Despite the financial difficulties, Chirag Patel, CEO of Pentland Brands, said Endura is “performing well” and is expected to return to growth.
Patel said: “We know these proposals will be difficult for some of our colleagues, and we’re committed to supporting everyone through this period. At the same time, these changes are about investing in the long term success of our brands. Building the right capabilities, in the right places, to strengthen our competitiveness and continue our growth internationally.”
Pentland Group said consultation is ongoing and further updates will be shared when appropriate.
