Gore is reportedly set to shut its Gorewear cycling clothing brand after more than 40 years.
In a letter sent to retailers, and obtained by the German bicycle industry publication velobiz.de, Gore cited economic reasons for the decision. Signed by the WL Gore & Associates GmbH managing director Michael Hullik, among others, the letter says the closure follows “careful consideration and in-depth analysis of long-term prospects”.
According to velobiz.de, the letter says: “For more than 40 years, we have strived with great dedication and considerable investment to successfully position the Gorewear brand in an extremely competitive environment. However, despite all these efforts, we see no realistic possibility of sustainably achieving our business and financial goals.”
Gore will reportedly accept and fulfil orders until 31 March 2026, with the Gorewear website remaining online to sell its inventory.
Gore Bike Wear was founded in 1985, when it produced its first Gore-Tex waterproof and windproof cycling jacket, the Giro. Since then, it has become one of the biggest brands in cycling clothing.
In 2018, Gore Bike Wear was combined with Gore Running Wear to become Gorewear.
