As an online publisher, a great deal of our traffic comes from your Google searches. But in recent years, Google’s search result pages have become more competitive – and crowded – places. This is due largely to an increase in shopping results, sponsored results and, most recently, AI Overviews.
This means our reviews, advice, news coverage and features can be buried among paid-for links, e-commerce sites and synthesised information that no human has written.
We’re not alone in worrying about the impact of AI results on our website traffic – and what that means for the future of journalism (gulp) – but, ultimately, that’s something for us to grapple with.
What it means for you is that our independent testing – which no brand ever pays for – can be harder to see, as can the kind of in-depth cycling tech coverage you can expect from us at races such as the Tour de France.
The good news is Google seems to be aware that people want a way to cut through the noise. It recently made it easier to control what you see in your search results via its new Preferred Sources feature.
What is Google Preferred Sources?
Google Preferred Sources is a new feature that enables you to choose which sites appear in your search results.
When you search for a topic, Google shows a Top Stories carousel near the top of the page. Preferred Sources puts you in control of which publishers appear there, so the sites you trust show up more often.
And you can add BikeRadar to that list.
How to add us to your Preferred Sources on Google
The quickest way to add BikeRadar to your Preferred Sources is to follow this link.
Or you can do it through a search:
- Search for any topic on Google and find the Top Stories carousel in the results
- Tap the star icon next to the 'Top stories' label to open the Preferred Sources panel
- Type 'BikeRadar' into the search box and tick the box next to our name
- Click 'Reload results'
Once you’ve done that, you should see more results from us on Google. So thank you!
Another way you can see more of our content…
Aside from setting your preferences on Google, the best way to receive the latest news, analysis and reviews from BikeRadar is to sign up to our newsletter.
We typically send out a round-up of the latest news, reviews and advice on Tuesdays and Fridays. And on Saturdays, we send The Breakway, a column written by our senior tech editor, Warren Rossiter, where he gives his take on the latest cycling trends.
To receive our newsletter, you can subscribe via the sign-up box below.
