The professional cycling kit website Pro Kit Club is selling Israel–Premier Tech clothing to help feed children in Gaza.
Based in Tasmania, Australia, Pro Kit Club sells team-issue kit with the aim of reducing waste and providing consumers with “pro-level cycling gear at a fraction of the original price”.
The website announced it would be selling Israel–Premier Tech clothing on 23 November with an Instagram post that described it as a “different type of drop”.
In the post, the company said it has “agonised” over the decision to release the kit for almost a year. Now it has decided to sell the kit to raise funds to help feed children in Gaza.
“As a father, if my child were starving and someone offered to donate money to feed them, I would not concern myself with who was right or wrong, or where that money came from. That debate is a luxury we have from the safety of our homes,” the post read.
“Because we were not comfortable making a profit from this kit, we have decided that every dollar of profit from this IPT collection will be donated directly to the UN World Food Programme to help feed children facing famine and severe hunger in Gaza.
"Currently, over 130,000 children in Gaza are at risk of death from malnutrition. It really doesn't matter your politics, nobody wants to see children starve,” it continued.
Pro Kit Club said that releasing the kit now and donating the profits to the World Food Programme enables it to “contribute in a meaningful way”.
“You get great quality authentic IPT [Israel–Premier Tech] kit. Children in desperate need get meals, stability and a chance,” the post said.
The post, signed by Pro Kit Club’s owner Paul Braybrook, also said that the company understands how its decision will “upset some people,” and that acknowledgement of that fact may upset others. The kit will go on sale on 27 November.
Following its acquisition by the entertainment company NSN and Stoneweg, a global investment platform based in Geneva, Switzerland, the team announced it is now called NSN Cycling Team. It will race under a Swiss license with a base in Spain,
The change of name and racing license follows Factor Bikes and Premier Tech threatening to withdraw their sponsorship if the team did not drop its affiliations with Israel.
Although the team complied with the demand, Premier Tech said in November that it was still ending its sponsorship of the squad because “the core reason for Premier Tech to sponsor the team has been overshadowed to a point where it has become untenable for us to continue as a sponsor.” Premier Tech now sponsors Michel – Preference Home – Auber93.
It is also rumoured that Factor Bikes has left the team, with Scott Bikes said to be providing bikes for NSN Cycling Team next season.
The team faced growing pressure in 2025 with protests at all three Grand Tours. Demonstrators at La Vuelta said they were protesting against the team’s participation in the race and labelled its presence as “sportwashing”.
The protests affected several stages of the La Vuelta, with riders expressing concern for their safety, with the organisers eventually cancelling the final stage in Madrid.
Canadian rider Derek Gee had also cancelled his contract with the team, citing “serious concerns related to racing for the team”.
