Planet X has just sent over the cheekiest press release of 2020, highlighting a range of deals on its own Podsac bikepacking luggage that undercut Lidl's recently announced special deals by... one whole pence.
The £9.98 frame bag and handlebar roll are constructed from 500D tarpaulin fabric and Planet X claims they are "bigger on quality and even Lidl’er on price" than the German discount supermarket's offerings.
Alongside the two bags, Planet X also sells a huge range of bikepacking accessories including stoves, cookware and lights.
Will this petty tit-for-tat smackdown continue to the point where the brand just ends up sending us everything for free?
And yes, the Lidl-esque Planet X logo below was attached to the brand's press release.
The original story from the 27 February runs below
Lidl will offer three different bikepacking bags for £9.99 each in UK stores from Sunday 8 March, 2020.
Bearing the German discount supermarket’s in-house Crivit name for cycling kit, the frame pack, handlebar roll and saddle pack look to be the cheapest way to get into the more Instagram-friendly form of cycle touring this spring.
All three of the bags are claimed to be waterproof, with the handlebar harness shipping with a 10-litre roll-top dry bag. Other nice touches, such as loops to mount lights and reflective patches, are welcome and surprising additions on such cheap bags.
Alongside the bikepacking gear, the German discount supermarket will also be selling a more traditional pannier bag for just £9.99 apiece, a track pump for just £6.99 and handsome colour-coded hex keys for just £4.99 a set.
Unlike Lidl’s arch-nemesis, Aldi, the products are not available for pre-order online so we genuinely recommend getting to stores early to make sure you bag a bargain. It’s no exaggeration to say we’re expecting new iPhone-like queues outside of stores across the country.
