Planet X has just sent over the cheekiest press release of 2020, highlighting a range of deals on its own Podsac bikepacking luggage that undercut Lidl’s recently announced special deals by… one whole pence.
The £9.98 frame bag and handlebar roll are constructed from 500D tarpaulin fabric and Planet X claims they are “bigger on quality and even Lidl’er on price” than the German discount supermarket’s offerings.
Alongside the two bags, Planet X also sells a huge range of bikepacking accessories including stoves, cookware and lights.
Planet X claims its bags are higher quality than Lidl’s.Planet X
Will this petty tit-for-tat smackdown continue to the point where the brand just ends up sending us everything for free?
And yes, the Lidl-esque Planet X logo below was attached to the brand’s press release.
Planet X has responded to Lidl’s low-cost bikepacking bags with this price war putdown.Planet X
The original story from the 27 February runs below
Lidl will offer three different bikepacking bags for £9.99 each in UK stores from Sunday 8 March, 2020.
Bearing the German discount supermarket’s in-house Crivit name for cycling kit, the frame pack, handlebar roll and saddle pack look to be the cheapest way to get into the more Instagram-friendly form of cycle touring this spring.
All three of the bags are claimed to be waterproof, with the handlebar harness shipping with a 10-litre roll-top dry bag. Other nice touches, such as loops to mount lights and reflective patches, are welcome and surprising additions on such cheap bags.
These hex keys will only set you back a, frankly ridiculous, £4.99.Lidl
Unlike Lidl’s arch-nemesis, Aldi, the products are not available for pre-order online so we genuinely recommend getting to stores early to make sure you bag a bargain. It’s no exaggeration to say we’re expecting new iPhone-like queues outside of stores across the country.
Jack has been riding and fettling bikes for his whole life. Always in search of the hippest new niche in cycling, Jack is a self-confessed gravel dork, fixie-botherer, tandem-evangelist, hill-climbing try hard, and thinks nothing of taking on a daft challenge for the BikeRadar YouTube channel. With a near encyclopaedic knowledge of cycling tech — from the most esoteric niche nonsense to the most cutting edge modern kit — Jack takes pride in his ability to seek out tech and stories that would otherwise go unreported. Jack has been at BikeRadar for three years now and is currently testing an All-City Mr Pink as his long term test bike.