Pinarello has teamed up with Louis Vuitton and its men’s creative director Pharrell Williams to create a bespoke Dogma F road bike that was unveiled during Paris Fashion Week yesterday.
The bike was carried down the runway as part of the Louis Vuitton Men’s spring-summer 2027 show, which had a distinct surf theme to match France’s heatwave.
Although the road bike might not be suitable for beach racing, it is said to merge “elite cycling with bespoke craftsmanship and contemporary luxury”.
Pinarello and Louis Vuitton’s Dogma F
Pharrell Williams designed the Dogma F, which includes luxury details throughout. “Every detail reflects dedication to excellence and a commitment to creating objects of exceptional beauty and desirability,” Pinarello says.
Much of the bike’s design is matchy-matchy. There is a leather-covered saddle, which features Louis Vuitton’s monogram pattern with leather handlebar tape in the same shade.
The cockpit and fork are both finished in chrome, with an exclusive CeramicSpeed OSPW Aero System to match.
Elsewhere, the bike has a Louis Vuitton colourway, which features hand-finished details, including ‘Louis Vuitton’ on the down tube.
The signature colourway extends to the Princeton CarbonWorks Mach 7580 TSV2 wheels, which cut a dramatic profile thanks to their three-spoke design, and also feature details from the Louis Vuitton monogram pattern.
The rest of the build is fairly typical of a superbike. The wheels are wrapped in Continental Grand Prix 5000S TR tyres and the bike is complete with a Shimano Dura-Ace Di2 groupset, with a gold chain for good measure.
“This unique creation stands as a statement piece at the intersection of sport, culture, design, and luxury, seamlessly marrying Pinarello’s relentless pursuit of high-level performance with the exclusive artistry and creative vision synonymous with Pharrell Williams and Louis Vuitton,” Pinarello adds.
Pinarello and Louis Vuitton's history
Pinarello and Louis Vuitton’s catwalk collaboration is less of a surprise than it may seem, because Louis Vuitton LVMH previously owned Pinarello.
LVMH bought a majority share in the Italian bike brand in December 2016 after the luxury behemoth partnered with Catterton, a consumer-focused private equity firm, and Groupe Arnault to form L Catterton.
Although Pinarello continued to be led by the same team and CEO Fausto Pinarello, it said at the time that the partnership with L Catterton would enable new growth.
This appears to have been born out. When LVMH sold Pinarello in 2023 to Ivan Glasenberg, who also owns a controlling stake in Q3.65, Fausto Pinarello said the company had “achieved record revenues” while owned by L Catterton.
“I am very excited to continue the momentum that we have achieved, and this transaction will allow us to further elevate our company as the international leader in the high-end bike sector through ever-increasing investments in R&D focused on making industry-changing innovations around materials and products,” Fausto Pinarello said at the time.
Whether Fausto foresaw a Louis Vuitton Dogma F designed by a Grammy-winning artist in the company’s future, we don’t know. But maybe Williams himself fancied the idea. After all, his predecessor at Louis Vuitton Men’s, the late Virgil Abloh, received a flat-bar version of the 2020 Palace x Cannondale SystemSix.
