Indoor cycling app Rouvy has bought competitor Bkool in a “significant moment for cycling fans everywhere”, according to its co-founder and CEO Petr Samek.
Bkool has a large presence in France, Denmark, Spain and other Spanish-speaking countries. Rouvy says acquiring Bkool represents a strategic prospect as it looks to strengthen its position in these countries.
Rouvy adds that Bkool’s solution for turning GPX files into 3D virtual routes is seen as “complementary” to its own app, which includes route-creator technology, and its mission to connect indoor and outdoor cycling.
“Significant growth”
Rouvy says it has “achieved significant growth in recent years”, building a subscriber base of 250,000 riders.
“This sustained increase has cemented the brand as the clear leader in the reality indoor cycling space, able to better react to movement within the industry, alongside supporting ongoing development of the Rouvy platform as the destination for those seeking more immersive indoor riding experiences,” an official press release says.
The acquisition of Bkool follows Rouvy’s purchase of FulGaz in January this year, which meant Rouvy users could access FulGaz routes on its platform. FulGaz was formerly owned by the Ironman group and Rouvy’s acquisition of the platform made it the official digital sports platform of the triathlon series.
“Bringing together Rouvy, FulGaz, and now Bkool unites a wealth of expertise and unique features under one roof, clearly positioning Rouvy as the leader in the indoor cycling reality market,” says CEO Samek.
“From simply being fit, to exploring exotic landscapes, even preparing to complete an Ironman, now we can better support all riders. We can invest more in product, marketing, and exciting concepts with partners – all to bring more value to athletes,” Samek adds.
What does this mean for Bkool users?
Rouvy says Bkool will continue as a standalone brand within its group, and the focus will initially be on ensuring the stability and reliability of the platform.
“From there, just as with the FulGaz acquisition, Rouvy will enter a learning phase, listening to the needs of the existing Bkool community before looking to shape a longer-term roadmap,” the indoor cycling app says.
Bkool CEO Alfonso Garcia-Lozano says: “We're delighted to say that rather than competing with Rouvy, Bkool is joining the Rouvy Group. Uniting Rouvy and Bkool's strengths and capabilities, and working together collaboratively from here on, will benefit cyclists everywhere.
“For our community, we believe that this new chapter for Bkool will continue to provide entertaining, meaningful and beneficial indoor cycling experiences and we're excited to explore the possibilities.”
Rouvy has not disclosed the sum it paid to acquire Bkool.
