Strava has acquired The Breakaway, a cycling training app that offers personalised training, gamification and progress tracking.
The deal follows a period of “accelerated growth” for Strava. Last month, the app acquired Runna, a UK tech company that develops training plans and provides coaching for runners. Yesterday, we learnt of Strava’s huge AI-powered update, which included cracking down on leaderboard cheats.
Strava says The Breakaway aligns closely with its “mission of motivating people to lead an active life”.
It says The Breakaway users who are already connected to Strava upload twice as many activities compared to other Strava cyclists, thanks to its “personalised cycling training, innovative ride analysis, and achievement tracking tools”.
The training features will be available to Strava subscribers.
“Jordan Kobert, Kyle Yugawa and team have built a brilliant app for cyclists who want to improve and achieve their cycling targets, making it a perfect fit for the Strava subscription, which helps users accomplish their goals,” says Michael Martin, chief executive officer at Strava.
“When Strava was founded more than 16 years ago, it was created initially for cyclists – these users remain important members of our global community, and we are excited to enhance their experience through this acquisition.”
Strava says this announcement is another signal of the app's growth, commitment to innovation and its “continued investment in its developer community and open API, which enables third parties to connect and build new experiences for athletes”.
The Breakaway was ‘incubated’ by Y Combinator, a US startup accelerator and venture capital firm, which has been used to launch more than 5,000 companies.
