Cell Bikes were showing off a small part of their 2014 range - expect big changes from this Australian consumer-direct brand for 2014 - David Rome/Future Publishing
The Cell Omeo 1.0 features an all new carbon frame and an unbelievable component spec for the money, Ultegra 11sp Di2, FSA SLK components, Mavic Ksyrium wheels and well under AU$3,000. We're keen to see how the Omeo rides - David Rome/Future Publishing
The Cell Akuna 1.1 - named after Sydneys popular Akuna Bay loop. This is Cell's entry-level carbon endurance bike and for AU$1399 it packs a punch - David Rome/Future Publishing
The Cell Lapa 2.0 is branded after another popular Sydney ride. A quality aluminium frame, Shimano 105 components and a price below $1000. Expect a test on this in future - David Rome/Future Publishing
The Cell Lapa 2.0 features Shimano Tiagra brakes, it's rare to see Shimano branded brakes on a bike of this price point - David Rome/Future Publishing
The Cell Lapa 2.0 features all Shimano 105 drive components, sealed bearing hubs and Mavic rims - David Rome/Future Publishing
A skinny carbon-fibre seatpost is used on the Cell Lapa 2.0 - David Rome/Future Publishing
The Cell Stromlo is another example of Cell bikes rebranding and relaunching themselves - David Rome/Future Publishing
SRAM 10 speed drivetrain on a AU$749 29er bike. The Cell Stromlo is likely to be popular - David Rome/Future Publishing
Cycology no doubt had the most creative and appealing display booth - David Rome/Future Publishing
New T-shirts and technical riding jerseys were on display from Sydney based Cycology - David Rome/Future Publishing
Much like the t-shirt designs, the booth was pure cycle art - David Rome/Future Publishing
The riding jersey's seemed to be great quality and with a little attitude - David Rome/Future Publishing
The fanciest and most cycle-specific scrap book we've ever seen - brought to you by Cycology - David Rome/Future Publishing
Adidas are now offering the Evil Eye Halfrim Pro in three frame sizes. Pictured here is the extra-small and the small - David Rome/Future Publishing
Tern Eclipse X20 - 24" wheels, 20 speed gearing and a 10.7kg weight. This is appears to be a fast and capable folding bike. We witnessed it fully folded and then unfolded in less than 20 seconds - David Rome/Future Publishing
20 speed SRAM Force on a folding bike? The Tern Eclipse X20 says yes. - David Rome/Future Publishing
The pedals on the Tern Eclipse X20 were pretty neat - they didn't fold but rather pulled straight off the crank - David Rome/Future Publishing
The Tern Eclipse X20 offers adjustable handlebar height and reach. The whole bike will sell for AU$2700 - David Rome/Future Publishing
Subaru and Orica GreenEdge were both on show and selling team apparel to attending fans - David Rome/Future Publishing
Dan from Dawson Sports Group was showing off the new WD-40 BIKE range - expect reviews of the entire product line soon - David Rome/Future Publishing
PursuitSports showed us the new offerings from Rudy Project. Pictured here is the Pro Flow which uses a floating frame system and is constructed with 'Kynetium' material. Sounds expensive? It is - AU$399 - David Rome/Future Publishing
Rudy Project Agon features adjustable noise pads and temple tips with a very durable construction. The Agon looks to add to the Rydon's success, AU$185-$299 depending on lens selection - David Rome/Future Publishing
Rudy Project is available for those who need prescription lenses. The prescription is made straight into the lens, so there's no compromise with inserts - David Rome/Future Publishing
BikeRadar attended the 2013 Sydney Bike and Lifestyle Show at Sydney Olympic Park, Homebush on the same weekend as the Sydney Spring Cycle Ride. A small array of tourism, lifestyle and technical gear brands/representatives were on show, displaying a range of services, travel destinations and new 2014 products.
Our photo gallery (on right) takes a closer look at new products from Cell Bikes,Tern, Cycology, Adidas, Rudy Project and others. These are products that weren't already seen in our Eurobike and Interbike coverage.
