The 100% Eastcraft and Westcraft sunglasses bridge the performance-lifestyle gap

Aviator-esque designs fit both shield and dual lenses and come with removable side shields

Peter Sagan wearing 100% Eastcraft sunglasses aeroplanes

100% has launched two new pairs of cycling sunglasses, the Eastcraft and Westcraft. Both have an aviator-like silhouette, but the Westcraft design is rounded and the Eastcraft design is squarer in shape, bearing a passing resemblance to Oakley’s Sutro design. Prices start from £169.99 (pricing in other territories is TBC).


Unusually, the models can be used with both a singular shield lens or separate dual lenses. The glasses’ V-latch locking mechanism across the bridge of the nose secures both lens types, and contributes to a distinctive look that is unmistakably 100% in style.

The glasses also have removable side ‘shields’, which 100% says give extra protection from the elements. The Eastcraft will be offered in four different frame/lens spec combinations, while the Westcraft will be offered in five different guises.

Peter Sagan wearing 100% Eastcraft sunglasses
The 100% Eastcrafts are performance models, but can be worn casually too.
100% / Pauline Ballet

Novel characteristics aside, the Eastcraft and Westcraft models adopt many of the features 100% includes as standard on its glasses. The 5.5-base, cylindrical lenses are said to be treated to repel water and muck, and the frames are made from durable TR 90 Grilamid plastic.

100% also includes a hard case, microfibre cloth, alternate-fit nose pad and a clear-lens option as standard.

100% WESTCRAFT rider sitting with bike
The Eastcrafts come in four different guises and the Westcrafts will be offered in five.
100% / Pauline Ballet

Diversifying the portfolio

100%’s latest models further bulk out what has become a pretty expansive offering in sports performance sunglasses, which contains models such as the Speedcraft, Glendale, S2 and Hypercraft


The high-profile endorsement of Peter Sagan for several years has worked wonders for the American brand. It has been able to successfully move into a space dominated by Oakley, applying its experience in motocross goggles to good effect.

The Eastcraft and Westcraft models are available now and test samples are on their way to BikeRadar, so check back in the near future for full reviews.