9 reasons to attend The Cycle Show 2019

Cycling legends, demo bikes, product launches, exclusive discounts and VIP tickets up for grabs

10 reasons to visit The Cycle Show

Now in its 18th year, The Cycle Show is coming of age. It’s firmly established itself as the UK’s biggest cycling showcase and this year it returns to the NEC Birmingham from 13 to 15 September.


There are plenty of reasons to go. Not only will you get up close and personal with the newest and shiniest bike tech, but there are panel discussions with inspirational athletes, chances to meet your cycling heroes, as well as some brand new bikes being launched. You don’t want to miss this.

And we’re even making it easier for you by offering a 10 percent discount on advance tickets if you use the code BRADAR, as well as the chance to win two VIP tickets.

If that’s not enough, here are 9 reasons to get yourself to Birmingham in September.

1. Check out the latest 2020 bikes

Colnago V3Rs
Take the brand new Colnago V3Rs for a test ride.
Matthew Allen / Immediate Media

All the hottest new bikes and gear will be readily available for your viewing pleasure. Among the many bikes confirmed to be on show, here are five must-sees:

  • Ribble Endurance SLe — part of the world’s lightest electric-assisted endurance range  
  • Go Cycle GX — designed to be folded away in less than 10 seconds
  • Pinarello Dogma F12 X-Light — the very same bike that saw Egan Bernal to his historic Tour de France victory  
  • ICE Full Fat Recumbent Trike — the trike of choice for Maria Leijerstam, first person in the world to cycle to the South Pole 
  • Colnago V3Rs — the culmination of years of development into lightness and aerodynamics 
Egan Bernal Tour de France yellow Pinarello Dogma F12
See Egan Bernal’s Tour de France winning yellow Pinarello Dogma F12 up close at The Cycle Show.
Leon van Bon

Other bikes confirmed to be on show are:

On top of that, some of the biggest brands in cycling will be exhibiting as well, including the likes of Colnago, Condor, Focus, Genesis, Kinesis, Marin, Mondraker, Pivot, Ribble, Rose, Salsa, Shand, Surly, Transition and Yeti.

There will also be components, clothing and accessories galore on display, plus this year’s Retail Hub is going to be 20 percent bigger, with plenty of show-only discounts available.

2. Try out your n+1 on the demo track

The Cycle Show Demo bikes
Come and demo a host of bikes on the dedicated road, off-road and commuter tracks.
The Cycle Show

You don’t really need an excuse for that new bike, just take it for a test ride and it’ll be sure to win you over. That’s why there’s plenty of space for you to take that dream bike for a spin.

Over at the newly extended road track (sponsored by Cycling Plus) you can try out some choice road bikes from highly acclaimed brands. That includes the Ribble Endurance SLe and Hybrid ALe e-road bikes.

At the Bosch eBike Systems MTB track (sponsored by MBUK) there’s a 1.7km outdoor trail loop built by pro BMX/DH racer Kye Forte. Try out an array of bikes from BH, Calibre, Cannondale, Genesis and Surly. Focus’ full line-up of e-MTBs will also be available.

If you’re not much of a roadie or mountain biker but are in the market for a new commuter bike, there’s a dedicated track for you as well. Brands such as Brompton, GoCycle, Riese & Müller, Tern, Ridgeback and more will be there with a range of bikes to try.

3. Meet cycling heroes and get expert advice

Tracy Moseley
Tracy Moseley is a legendary Enduro and Downhill world champion.
The Cycle Show

Get yourself over to the stage to ask your burning questions, with a line-up including:

  • Sir Chris Hoy (six-time Olympic gold medallist)
  • Graeme Obree (former hour record holder)
  • Martyn Ashton (MTB legend)
  • Ashleigh Moolman Pasio (CCC Liv)
  • Tracy Moseley (Enduro and DH world champ)
  • Philip Deignan (ex-Team Sky/Ineos)
  • Adam Blythe (Lotto-Soudal)
  • Anna Glowinski (The Cycle Show / Mountain Bike Adventures)
  • Riders from the Madison-Genesis professional road cycling team
  • Bob Haro (BMX legend / bike designer)
  • William Fotheringham (cycling author)
  • Olly Wilkins (super-stylish rider and MBUK columnist)
  • Geoff Waugh (MBUK photographer)
Adam Blythe
Adam Blythe is a road and track racing pro, riding for UCI WorldTeam Lotto-Soudal.
Yuzuru Sunada

There will be plenty of opportunities to meet an array of athletes, including Jenny Graham (world record holder for fastest circumnavigation by bicycle, female) and Jenny Tough (adventure traveller) who will be at the Shand Cycles stand with their own bikes. 

Team manager Roger Hammond and select members of Madison-Genesis will be reminiscing, fresh from the team’s final ever race.
The Cycle Show

4. KPP in conversation with female athletes

Kitty Pemberton-Platt (founder of KPP) will be hosting The Common Room Live, a panel of female athletes sharing their stories on sport, self-development and style.

Their open and honest conversations are sure to inspire more support for other women in sport.

Jenny Tough
Jenny Tough is an all-round adventurer.
The Cycle Show

The panel will include:

  • Jane Dennyson (audax rider and Paris-Brest-Paris finisher)
  • Emma Jane Hornsby (Scarpa Racing)
  • Aoife Doherty (The 5th Floor)
  • Anneleen Bosma (Zwift Netherlands national champion)
  • Emma Bentley (The 5th Floor / Grinduro 2019 winner)
  • Alice Monger-Godfrey (ex-pro and osteopath)
Anna Glowinski
Anna Glowinski is a cycling polymath, radio and TV presenter.
The Cycle Show

5. Be the first to see some brand new product launches

Several brands have confirmed they are launching new products exclusively at The Cycle Show, so you can be one of the first to set eyes on them. 

All-City — Zig Zag

All-City’s answer to what a modern road bike should be. You’ve seen how much Jack loves his Mr Pink, now the Zig Zag is what All-City calls ‘the logical next step’, with a healthy dose of new technology. 

Condor Cycles

Condor is launching four new bikes at The Cycle Show, covering nearly all bases:

  • Super Acciaio Disc — claimed to be the first UCI-approved steel disc bike, and it’s had a freshen up for 2020
  • Italia RC Disc — the race-focused, lightweight aluminium frame, now with disc brakes
  • Bivio-Gravel 2.0 — all-road adventure bike with significant upgrades for this 2.0 version
  • Fratello Disc 2.0 — another do-it-all road offering from the London-based brand


While HED will have its full range on show this weekend, the brand is also launching a host of new products: 

  • Vanquish 4 GP 40mm Deep Carbon Clincher/Tubeless Disc Brake Wheelset
  • Vanquish 6 GP 60mm Deep Carbon Clincher/Tubeless Disc Brake Wheelset
  • Vanquish 8 80mm Deep Carbon Clincher/Tubeless Disc Brake Wheelset
  • Vanquish Full Aero Disc Wheel, Carbon Clincher/Tubeless and Disc brake compatible

Other new launches at the show will include the Revolutionworks Revos 2, a new e-bike brand Rok, a host of Bosch products and the new Tyre Seal from Squirt Lube.

6. Check out the BikeRadar Awards winners

The Cycle Show
We’ll be giving out awards for the best bikes and products at the Cycle Show.
The Cycle Show

During the press preview we’ll be scouring the entire show in search of the best bikes and gear, before announcing the winners of the BikeRadar Awards on Friday 13 September.

Get a close-up look at the products we think are the pick of the bunch, with BikeRadar Awards to be handed out for the following categories:

  • Best in Show: Road Bike
  • Best in Show: Mountain Bike
  • Best in Show: Gravel Bike
  • Best in Show: E-Bike
  • Best in Show: Gadget
  • Editor’s Choice

7. Get inspired for your next two-wheeled adventure

Fed up with the same old routes, and looking for your next two-wheeled challenge? Whether it’s a weekender or an extended adventure, you’ll love The Cycle Show’s Destination Zone.

There will be a whole host of companies attending, offering supported and self-guided tours, training weekends, and bike hire.

They’ll also be on hand with information about cycling routes across Europe — and further afield including India, Nepal and Cuba.

8. Find a reason to feel good

Elephant Bike
Find out how Elephant Bikes are changing the lives of people in Malawi.
Oli Woodman / Immediate Media

Cycle of Good, the charity that’s home to the Elephant Bike, will be at The Cycle Show. 

Elephant Bikes are former Royal Mail postal service bikes that have been given a new lease of life, and are donated to an enterprise scheme in Malawi. 

Cycle of Good also recycles old inner tubes into purses, wallets and other items, and all funds contribute to the work it does in Malawi, building schools and training centres. 

There will be Elephant Bikes on display, and perhaps you’ll even get to ride one on the demo track! (Subject to confirmation)

9. We’ll be there too!

MBUK team Cycle Show
Come and meet the teams from MBUK, Cycling Plus and of course, BikeRadar!
Steve Behr

We’d like to flatter ourselves and think this is the best reason for you to come to The Cycle Show.


Members of the BikeRadar team, along with Cycling Plus and MBUK magazines, will be at the show with exclusive merchandise, subscription offers, goody bags (make sure to pre-order yours when booking your ticket so you don’t miss out) and more. Come say hello!