Uniqlo has launched a new Brooklyn Machine Works T-shirt, and the good news is, it's on sale for only £9.90 – I've already ordered one.
The T-shirt, honouring the iconic New York bike brand, is part of Uniqlo's Nostalgia Tees series, which also includes Maxell audio cassettes, Kodak film and Wendy’s old-fashioned burgers.
Back in the 90s and early 2000s, at the height of the dirt jump/skate park mountain bike scene, Brooklyn Machine Works was undoubtedly one of the coolest brands on the block, alongside the likes of Spooky, Santa Cruz and the UK’s DMR, which made the Trailstar.
For me, though, Brooklyn’s cool factor was off the charts.
That’s because Brooklyn Machine Works, or rather cheekily BMW, built the toughest, sturdiest big-hitting bikes in New York from 4130 chromoly steel.
The range of 24-inch cruiser-style BMXs, hardtails and even futuristic-looking full-suspension designs (Google the TMX) were – in my eyes – the coolest bikes around.
It seems someone in fashion retail giant Uniqlo’s graphics department has the same fond nostalgia for this important era in bikes as I do.
