French wheel specialists Mavic have already branched out into shoes and riding gear so this summer's launch of their debut helmet range could be seen as the logical next move.
The videos below take a look behind the scenes, at the design process that spawned the top-end Plasma SLR, mid-range Plasma and 'entry-level' Syncro, and at some of the key features of the new lids.
The making of Mavic's new helmets
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Key features of Mavic's new helmets
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