This video was produced in association with Pirelli.
Pirelli has a storied history in the realm of motorsports, but it also used to make tyres for bicycles. This year the company has come full circle with the launch of a new three model range of road bike tyres.
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Named after the brand's flagship performance car tyres, the new P-Zeros are aimed at the very top of the road market.
Watch our video for some background on Pirelli's latest rubbery venture.