Primal Wear have long been associated with lairy jersey designs, but they've mellowed a little over the years, venturing into team sponsorship and the high-end bike clothing market.
In this video from Interbike 2011, company president Dave Edwards explains how the jerseys have evolved from "what's on the jersey to what the jersey is all about".
Edwards also gives us an overview of Primal Wear's Evo Corsa shorts which have carbon fibre incorporated into the chamois. This, he says, offers greatly improved anti-bacterial properties compared to most current anti-microbial treatments.
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