Strava’s partnered with online cycle training game Zwift to give Strava Premium members two months of free access every year.
Zwift, an online program that combines game elements such as the ability to ride against other real and virtual players, was developed to make indoor training a more social and – dare we say it – fun experience. It’s compatible with a number of smart turbo trainers and costs £8/$10/AU$10 for a monthly subscription.
Strava Premium members will be able to access two consecutive months of Zwift per year, with Premium membership costing £3.99/$6/AU$6 per month or £39.99/$59/AU$59 per year. With the nasty weather well and truly here, we reckon this could take the edge off winter training.
Premium members also get access to a suite of other features, including coaching tips, videos and customisable training plans.
“We want Premium athletes to have the most engaging experience possible – all year long, whether they’re indoors or outdoors,” says Strava’s David Lorsch. “Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership.”
For those concerned that virtual indoor training rides may steal some of their KOMs or QOMs, Strava says that it will be updating its feeds to distinguish between segments completed in real-life and those completed on indoor trainers via Zwift.
Aoife is an experienced journalist, editor and product tester. With 6 years’ experience of reviewing bikes and kit, she’s ridden and rated nearly every women’s road and mountain bike available on the market. She enjoys putting the latest products through their paces, helping riders find the right kit for them and sharing the best advice, hints and tips to help them get the most out of riding. In addition to BikeRadar, she contributes to MBUK, Cycling Plus and formally What Mountain Bike magazines and can be frequently seen and heard on the BikeRadar YouTube channel. She loves big adventures in the middle of nowhere, exploring and adventuring by road or mountain bike, investigating stories and championing women’s cycling in all its forms. @Silverstrange