If you head into town, the bikes people are riding are very different from only a few years ago. Of course, electric bikes – particularly the hire and delivery kinds – continue their ascendency. But one quieter shift has been in the ‘cool’ bike of choice: people are no longer pulling skids on fixies, they’re now loading up cargo bikes.
This changing of the guard, across the world of bicycle couriers and, well, hipsters has been encapsulated in one spectacularly unexpected collaboration launching today.
Cinelli and Omnium have teamed up to create the Omnium x Cinelli Supercargo, a cargo bike that’s a mash-up of their respective styles and “designed to carry everything fast”.
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Marking the Cycle Messenger World Championships
The Supercargo has been created and launched to celebrate the two brands’ sponsorship of the Cycle Messenger World Championships 2026, which takes place in Cinelli’s home city of Milan, from 27 May to 1 June.
Cinelli has long been associated with urban riding. It has released many popular fixed-gear bicycles with an eye on city riding and racing. The company says the Cinelli Mash, first released in 2009 in collaboration with the San Francisco bike shop, was the “world’s first urban-specific performance track frame”.
Ever since, the continued collaboration has been synonymous with fixed-gear riding. But Cinelli isn’t against embracing cycling’s cargo bike trend – in fact, the opposite is true.
Cinelli’s chairman, Victor Luis, says: “I couldn't be more excited about our collaboration with Omnium. We both bring our unique skills and histories to this one – it's a mashup of Omnium's functionality and ruggedness blended with Cinelli's Milanese design language, all driven by our shared passion and love for the global messenger community.”
Omnium was founded in 2012 by the Danish bicycle courier Jimmi Bargisen, who won the Messenger World Championships in 2018 and 2019. It has also become synonymous with couriers and urban riding.
Omnium’s CEO, Matias Ovens, says working with Cinelli has been “amazing”. “Obviously being aligned on our passion for bikes, but also combining our aesthetics and culture has been a great start to a hopefully long-lasting relationship. And naturally the timing couldn’t have been better, being able to launch during CMWC, which we usually take part in, and then in Milan. It just makes sense,” adds Ovens.
An “iconic” colourscheme
In terms of the aesthetic, the Supercargo has Cinelli’s “iconic” Azzuro Laser colour scheme, as featured on the brand’s Olympic and World Championship-winning Laser track bike. Cinelli also recently used the colour on its retro Supercorsa remake.
Underneath that finish is a bike made from Columbus and Omnium’s own tubing, which “blends classic Italian steel heritage with modern cargo functionality”.
That blend will only be available for now to a select few, with just 120 of the limited-edition Supercargos being produced. It will be available in three sizes (small, medium and large) for €3,500 or €1,800 for the frameset.
Full builds come with mudguards, DT Swiss wheels, Schwalbe tyres and an 11-speed drivetrain with a SRAM Apex rear derailleur.
Cinelli and Omnium have also collaborated on a selection of clothing and accessories, including T-shirts, caps, socks, water bottles and a messenger bag.
