Black Friday 2023 kicked off earlier than ever, and it's safe to say it's now a month-long bonanza, with Amazon Prime's Big Deal Days setting the pace and retailers such as Wiggle offering huge discounts.
The big day has been and gone with loads of deals being released – but don't worry, you've still got a chance to bag a saving! With years of experience in tracking down the most exciting cycling deals, our team is committed to bringing you the best Black Friday and Cyber Week offers, so you can take advantage without breaking the bank.
Make sure to bookmark this page, because we'll be updating it frequently to showcase the very best deals on cycling gear.
Where to find the best early Black Friday cycling deals
These retailers offer Black Friday discounts on a huge range of cycling gear.
Black Friday cycling deals: UK quick links
- Chain Reaction – Offering up to 60 per cent off cycling gear including bikes, clothing, shoes and more
- Wiggle – Offering up to 60 per cent off a huge range of cycle gear
- Sigma Sports – Offering up to 60 per cent off top-notch cycling kit
- ProBikeKit - Offering 20-50 per cent off big brands
- Decathlon - Get up to 50 per cent off cycling gear
- Halfords - Now up to 30 per cent off bikes
- Tredz - Offering up to 69 per cent off helmets and components, 65 per cent off clothing, and 46 per cent off bikes
- Evans Cycles - Black Friday sale and £50 voucher for every £250 spent
- Merlin Cycles - Save up to 50 per cent on bikes and wheels, up to 70 per cent on frames, and up to 60 per cent on clothing
- Trek Bikes - Save extra 40 per cent on sale with code BlackFriday40
- Freewheel - Up to 60 per cent off
- Ribble Cycles - Up to 20 per cent off bikes
Black Friday cycling deals: US quick links
- Jenson USA – Save up to 65 per cent off
- Rad Power Bikes - Offering up to $1,200 off every ebike
- Competitive Cyclist - Now up to 50 per cent off bikes, with further discounts on Black Friday
- Tweeks Cycles - Save up to 80 per cent
- Amazon - Daily discounts on tech, clothing, and accessories
Best late Black Friday cycling deals UK
Endura Pro SL HC Windproof Cycling Jacket II - £139.99 £49.99 (save 64%)
This Endura jacket boasts a high-stretch, windproof fabric and thermal lining with excellent moisture-wicking capabilities.
It features a PFC-free water-repellent finish, a triple rear pocket system (including a zippered security pocket), lightweight internal hem elastic with silicone gripper, and eye-catching bold graphics along with subtle reflective elements for enhanced visibility. Now's your last chance to save 64%.
- Buy now from Tredz (£49.99)
Garmin Edge 1040 - £519.99 £397 (save 24%)
Garmin's top-tier bike computer, the Edge 1040, caters to various cycling pursuits, boasting the Edge family's most expansive display for touring or racing.
Equipped with the preloaded Worldwide Garmin Cycle Map, it allows offline route planning and navigation, alongside built-in training programs and seamless smartphone connectivity.
- Buy now from Wiggle (£397)
Le Col Long Sleeve Jersey – £125 £65 (save 48%)
Le Col has a huge Black Friday and Cyber Monday sale with over 40 per cent off cycling clothing, including this Long Sleeve Jersey.
The men’s and women’s versions are reduced and Le Col describes the cycling jersey as its “everyday jersey for in-between seasons”, which should make it a great top layer for the rest of Autumn.
- Buy now from Le Col (£65) (men’s)
- Buy now from Le Col (£65) (women’s)
Cateye AMPP 800 front light – £74.99 £52 (save 31%)
This Cateye AMPP 800 front bike light has 54 per cent off on Amazon.
The light can be attached to your handlebar, but it also comes with a helmet mount.
- Buy now from Amazon (£52)
Garmin Forerunner 55 GPS - £179.99 £129 (save 28%)
The Garmin Forerunner 55 is ideal for cyclists and budget-conscious athletes.
It offers precise wrist-based heart rate monitoring, GPS tracking, PacePro guidance, and insightful performance data for both running and cycling. Snag it at a 28 per cent discount while stocks last.
- Buy now from Amazon (£129)
Garmin Instinct Solar – £319.00 £204 (save 36%)
Garmin's Instinct Solar watch offers built-in solar charging and a suite of fitness tracking features. Save 36 per cent during the Black Friday 2023 sales.
- Buy now from Amazon (£204)
Gore Men's Thermo Cycling Bib Tights - £99.99 £83.99 (save 16%)
If you're looking for a new pair of winter bib tights for the colder months, grab a discount on these Gore Thermo Cycling Bib Tights while stocks last.
- Buy now from Amazon (£83.99)
Gore Men's C5 Jersey £99.99 £45.00 (save 55%)
Stock up on seasonal gear ahead of next summer and save 55 per cent on this Gorewear Men's cycling jersey over the Black Friday period.
- Buy now from Amazon (£45.00)
Endura Pro SL Bib Shorts - £139.99 £59.99 (save 57%)
With a wide range of sizes and pad widths, the Endura Pro SL bib shorts are a great option if you prefer a tailored fit. They're now available with 50 per cent off at Wiggle.
- Buy now from Wiggle (£59.99)
Castelli Alpha RoS 2 Light Jacket – £280 £95 (save 66%)
This cracking Castelli waterproof jacket deal comes from Chain Reaction. The Castelli Alpha RoS 2 Light jacket scored a perfect five stars in our review for its excellent windproofing and water resistance. Don't miss the last opportunity to get up to 66 per cent off!
- Buy now from Chain Reaction (£95)
Bont Vaypor S Road shoe - £329.99 £164.99 (save 66%)
The Bont Vaypor S is the brand’s flagship cycling shoe andm when we reviewed the Hologram version, we gave it four stars, praising the superb performance and ultra-stiff feel. Snag a whopping 50 per cent off while stocks last.
- Buy now from ProBikeKit (£164.99)
dhb Aeron FLT Roubaix Bib Tight 2.0 – £100 £30 (save 70%)
Winter riding is made a lot easier with a pair of bib tights, offering warmth and protection for long cold days out on the bike. These tights with a fleece lining from Wiggle’s in-house brand dhb currently have 40 per cent off.
- Buy now from Wiggle (£30)
Madison Element Thermal Cycling Gloves - £14.99 £7.99 (save 46%)
These lightweight Madison Element Thermal cycling gloves are claimed to be windproof, showerproof and breathable. Reflective stripes make them handy for cycling at night. Grab them for nearly half price at Decathlon.
- Buy now from Decathlon (£7.99)
Muc-Off 822 No Puncture Hassle Tubeless Sealant - £29.99 £22.30 (save 29%)
Going tubeless? Make savings on sealant during Cyber Week with the Muc-Off No Puncture Hassle.
- Buy now from Amazon (£22.30)
Oakley Eyewear Jawbreaker Dual Lens Photochromic Sunglasses - £280.00 £159.99 (save 43%)
We awarded the Oakley Jawbreaker glasses 4.5 stars in our review, making them among the best cycling glasses. Enjoy their excellent, distortion-free lens with road-specific tint, loud style, and crystal-clear optics for a whopping 43 per cent off.
- Buy now from Wiggle (£159.99)
SRAM NX Eagle 12-speed MTB groupset – £384 £289.99 (save 24%)
NX Eagle is SRAM’s most affordable aftermarket 12-speed mountain bike drivetrain. It offers reliable shifting and good shifter ergonomics. In a tough market, its RRP isn’t as cheap as it should be, but this saving makes the 1x drivetrain more appealing.
- Buy now from Chain Reaction (£289.99)
LifeLine TT-02 Fluid Turbo Trainer - £149.99 £444.99 (save 70%)
The Lifeline TT-02 Fluid Trainer delivers a lifelike riding experience with a progressive power curve, accommodating a wide range of bike sizes for effective indoor training at home.
Upgrade your indoor training setup with 53 per cent off.
- Buy now from Chain Reaction (£44.99)
Best early Black Friday bike deals UK
Vitus Venon EVO-GR Rival AXS – £3,499.99 £2,799.99 (save 20%)
The road version of the Vitus Venon EVO-GR, which uses the same frame as the gravel version, won our coveted Bike of the Year Award this year.
So, if you’re looking for a top-notch gravel bike that has award-winning road potential, this bike would be a wise choice, especially with 23 per cent off at Chain Reaction.
- Buy now from Chain Reaction (£2,799.99)
Nukeproof Digger Factory Alloy – £2,399 £1,349 (save 44%)
The Nukeproof Digger has a sturdy aluminium frame and a mountain bike-like geometry.
It might not be to everyone’s taste, but if you love extreme gravel riding and a true sense of fun, this Shimano GRX-equipped bike would be a great choice.
- Buy now from Chain Reaction (£1,349)
Vitus Vitesse EVO Red AXS – £5,499 £3,499 (save 36%)
The Vitus Vitesse EVO scored 4.5 stars out of five when we reviewed the SRAM Rival-equipped version last year.
This model trades SRAM’s entry-level electronic groupset for its top-tier Red groupset.
At £3,499, this is a bargain for a carbon fibre road bike with such a high-level spec.
- Buy now from Wiggle (£3,499)
Specialized S-Works Turbo Creo SL Evo electric road bike – £12,000 £8,499 (save 29%)
The Specialized S-Works Turbo Creo SL Evo carbon electric road bike, initially priced at a steep £12,000, is one of the priciest e-road bikes around.
Our review rated it at four stars, thanks to its excellent motor, high-grade FACT 11r carbon frameset and top-end specs.
Now, it's on sale at just over £7,500, offering premium performance at a 36 per cent discount.
- Buy now from Leisure Lake Bikes (£8,499)
Vitus Substance VR Gravel Bike - £899.99 £599.99 (save 33%)
The Vitus Substance VR Gravel Bike, discounted by 30 per cent, offers an excellent entry-level gravel bike option with its double-butted aluminium frame, carbon fork, Microshift Advent 1x 9-speed groupset, and internal cable routing.
- Buy now from Wiggle (£599.99)
Nukeproof Megawatt 297 Comp Alloy Bike ADVENT X - £5,399.99 £3,799.99 (save 30%)
Save a whopping 40 per cent on the Nukeproof Megawatt 297 Comp Alloy Bike.
This electric mountain bike is equipped with the Shimano STEPS EP801 electric motor drive system and a trusty Microshift Advent-X 10-Speed groupset, complete with an 11-48T cassette. That's backed up by SRAM DB8 hydraulic disc brakes.
Check out the best Cyber Monday ebike deals for more.
- Buy now from Chain Reaction (£3,799.99)
Triban RC 120 Disc Brake road bike – £499.99 £449.99 (save 10%)
The discount may be modest, but our reviewer gave the Triban RC120 disc four and a half stars, praising its “superb value”. Now it’s even cheaper with £50 off from Decathlon.
- Buy now from Decathlon (£449.99)
Vitus Mach 1 One – £399.99 £159.99 (save 60%)
Featuring a 6061-T6 aluminium frame, hi-ten steel fork, and a sleek singlespeed setup, the Vitus Mach 1 One (SS – 2022) is ideal for city commutes. Grab it at a whopping 60% off from Wiggle's sale and roll through the city with both durability and savings in tow.
- Buy now from Wiggle (£159.99)
Best early Black Friday cycling deals US
Vision Team 35 Disc Clincher Road Wheelset - $299.95 $149 (save 50%)
The Vision Team 35 Disc offers a semi-aero wheelset featuring alloy tubeless-ready rims, disc brake surfaces, and a 35mm depth. Save 50 per cent while stocks last.
- Buy now from Merlin ($156.45)
Salsa Warbird – $4,599 $3,219 (save 30%)
The Salsa Warbird was originally conceived as a gravel race bike, pre-empting the current trend for go-fast gravel bikes. But, over time, it’s evolved into a far more versatile machine.
This version, with Shimano GRX and Teravail tyres, is adventure-ready. It’s a bargain, too, with 30 per cent off.
- Buy now from Jenson USA ($3,219)
Garmin Tacx Neo 2T Smart Trainer Bundle – $1,189 $1,049 (save 12%)
We rated the Tacx Neo 2T 4.5 stars, making it one of the best smart trainers of 2023. Boasting spaceship aesthetics, compact folding and a virtual flywheel that redefines the training experience, the Neo 2T delivers realism and fun for cyclists seeking top-tier performance.
Make sure to check out our comprehensive guide if you're looking for more turbo trainer deals.
Bianchi Impulso Pro – $3,200 $2,249 (save 30%)
While the Salsa Warbird has moved away from gravel racing, the Bianchi Impulso Pro has fully embraced it.
The bike was originally an endurance road bike, and while it retains a clean silhouette, the increased tyre clearance should have you flying along gravel tracks in no time.
- Buy now from Jenson USA ($2,249)
RadPower Bikes RadCity 5 Plus – $1,999 $1,599 (save 25%)
The RadPower Bikes RadCity 5 Plus is an electric commuter bike with a 750Wh battery and hydraulic disc brakes.
It’s a great choice for easy trips into town, combining utility and comfort.
- Buy now from RadPower Bikes ($1,599)
Garmin Fenix 6X Pro - $499.99 $329.99 (save 34%)
We reviewed the Garmin Fenix 7, which has replaced the outgoing Fenix 6 as the brand’s flagship solar-enhanced sports smartwatch. If you're looking to grab a deal, opt for the Fenix 6 and save 40 per cent.
- Buy now from Amazon ($329.99)
SHOKZ OpenRun Pro – $179.95 $139.95 (save 22%)
Shokz specialises in bone-conduction headphones and the OpenRun Pros are a top pick. They feature a sprung-titanium band designed to rest comfortably around the nape of your neck, avoiding interference with helmets or glasses.
With an IP67 waterproof rating, they endure rainy conditions, offering a 10-hour battery life for most rides and a convenient fast-charge function.
- Buy now in the US from Amazon ($139.95)
GoPro Hero 10 Black – $449.99 $249 (save 45%)
Debuting in September 2021, the GoPro Hero 10 Black unveiled the enhanced GP2 processor aimed at elevating video stabilisation.
Offering a more budget-friendly choice compared to the latest Hero 11, it comes with a 45 per cent discount off the RRP.
We've gathered the best Cyber Monday GoPro deals into a comprehensive guide to help you find the perfect camera during the Black Friday period.
- Buy the GoPro Hero 10 Black in the US from Amazon ($249)
- Buy the GoPro Hero 10 Black in the UK from Amazon (£249)
Shimano SH-XC502 cycling shoes – $175 $114.59 (save 35%)
The Shimano SH-XC502s are an affordable and good-looking pair of cross-country mountain bike shoes that could double up as gravel riding shoes.
They have a lightweight and grippy rubber sole and promise long-lasting comfort with their glove-like fit.
- Buy now from Amazon ($114.59)
Silca Aero socks – $31.99 $24.99 (save 22%)
Silca’s Aero cycling socks have a patented design to save you watts.
They’re made in Italy and use a silver ion-infused polyamide, which is odour-resistant to keep your feet feeling fresh for longer.
- Buy now from Amazon ($24.99)
Kryptonite Evolution Mini-7 bike lock – $92.95 $60.58 (save 35%)
Okay, a bike lock isn’t the most exciting purchase in the world, but keeping your bike safe is essential.
This Kryptonite lock will do just that, with the extra cable safely securing your wheels.
- Buy now from Amazon ($60.58)
POC Tectal Race SPIN Helmet - $220 $75.49 (save 66%)
The POC Tectal Race SPIN Helmet featured in our round-up of the best mountain bike helmets of 2023, earning 4 stars.
Those who cut no corners when it comes to safety will appreciate the features of this helmet, including the NFC chip and RECCO reflector – not to mention the comfortable, deep-fitting lid with no hotspots or pressure points. Don't miss the last chance to grab 55 per cent off during Wiggle's sale.
- Buy now from Wiggle ($75.49)
Dhb Dorica road shoe – $109.00 $39.49 (save 64%)
One of our best cheap cycling shoes just got even cheaper. dhb's Dorica road shoes offer a customisable fit with a lace-up system and robust sides for foot protection.
Enjoy breathability on hot rides with the semi-perforated synthetic upper.
Get yours with a 64 per cent discount at Wiggle.
- Buy now from Wiggle ($39.49)
Wilier 803TRB Pro – $4,198.95 $2,310 (save 45%)
This eMTB's price has been cut almost in half for Cyber Monday.
Make savings on ebikes this Cyber Monday. The Wilier 803TRB Pro simplifies uphill rides with its Shimano EP8 Motor, delivering 250W power and 85Nm torque for seamless climbs.
Complemented by a lightweight aluminium frame, RockShox suspension and a Shimano SLX drivetrain, it ensures effortless ascents and improved manoeuvrability akin to a standard MTB. With a 630Wh battery, it promises a great ride, catering to various cycling abilities.
It's now available with a 45 per cent discount.
- Buy now from Merlin Cycles ($2,310)
Last year's best Black Friday cycling deals
Last year's Black Friday brought forth some of the best deals we've seen, offering a glimpse into what shoppers can anticipate this year. Some of these exceptional deals are still available in ongoing sales:
- Sigma Sports: Cannondale SuperSix EVO Neo 3 – £3,800 £2,666 (save 30%)
- Decathlon: Madison Element Thermal Cycling Gloves – £14.99 £7.99 (save 46%)
- GoPro: GoPro Hero 11 Black – £549.98 £349.99 (save 36%)
When is Black Friday 2023?
This year, Black Friday falls on Friday the 24th of November. However, there are plenty of deals already in stores and online, so keep your eyes peeled before the best bargains start to go out of stock!
How to get a good deal on Black Friday 2023
- A little research goes a long way. Read a few online reviews before you commit to buy. There may be a reason for that 40 per cent discount.
- Have you actually thought about what you want to buy? We recommend you put together a wishlist in advance so you don’t come to regret a rash decision.
- Take price drops with a pinch of salt: they can often be hugely exaggerated, since they’re listed against an RRP that might be years old. Helpfully, we track deal prices and do our best to let you know about a product’s price history so you know you’re definitely getting the best deal.
- Don’t let the stress get to you. If you see a deal that’s marked as ‘nearly out of stock’, add it to your shopping basket straight away. Then take a look at the prices other retailers are advertising. You normally get at least a couple of minutes before the item leaves your basket.
Why Black Friday?
Black Friday is the day after America’s Thanksgiving holiday. Previously, the Friday was spent recuperating from the turkey and pumpkin pie, but sensing an opportunity, retailers began to offer post-Thanksgiving sales to tempt people off their couches and into the stores.
Black Friday really took off when the internet offered people the chance to stay sat on their couches and still go shopping. It has turned into an online sales frenzy, with online retailers often offering their best – or close to best – prices over the Thanksgiving holiday period.
It’s become such an internet event that the Monday after the holiday has been anointed Cyber Monday and offers yet more opportunities to buy at a discount. Bargains are appearing ever earlier in November as retailers try to steal a march on their competitors and generate extra turnover.
So if you’ve got your eye on a particular piece of cycling kit – maybe a new set of wheels, a top-spec smartwatch, a new helmet or even a replacement bike – Black Friday is a great time to browse for a bargain.
Consider installing the CamelCamelCamel browser extension, especially for Amazon-related shopping. This tool will monitor the prices of products on Amazon and notify you if you're truly securing the best possible deal.
