Cannondale has officially parted with its UK distributor, Saddleback, and will return to a direct-to-dealer model.
Saddleback has distributed Cannondale bicycles since January 2025, but the American bicycle brand will now be distributed under Pon.Bike UK, effective immediately.
“While we are sad to see Cannondale leave our portfolio, we are incredibly proud of the growth and premium positioning we’ve achieved for the brand within the UK market,” Saddleback said in a statement.
“This decision was made with the best interests of both parties in mind, ensuring that retailers continue to receive the specialised support they need in an evolving industry landscape,” the company added.
Saddleback says it is working closely with the team at Pon.Bike UK to ensure a “seamless handoff” for dealers. Pon.Bike UK will be contacting dealers shortly to manage “existing back orders and future stock requirements”.
Dealers will be able to access Cannondale via Pon.Bike’s B2B platform from 16 April.
“We want to thank the Cannondale team for their partnership and, most importantly, our retailers for their hard work in making Cannondale a success under our stewardship. We look forward to seeing the brand continue its journey alongside its new stablemates at Pon.Bike UK,” Saddleback said.
Pon Group, which owns Cannondale as well as brands such as Cervélo and Santa Cruz, closed its UK-based Cycling Sports Group in 2023, which disrupted Cannondale’s distribution in the UK.
Saddleback began distributing Cannondale in January 2025 after it approached the Yate, Bristol-based company in July 2024.
Saddleback’s CEO Andy Wigmore told Cycling Industry News in April last year that the company had a “number of challenging years” but it was confident that there would be “brand movement in the industry, and opportunities would present themselves as a result of that.”
Discussing the deal with Cannondale, Wigmore said: “They liked what we did, they liked our performance side and that was really important to Cannondale, particularly as they globally are a performance technology leader.”
Saddleback previously distributed 3T bicycles before the Italian company moved to a direct-to-consumer model for the UK in 2020.
It also distributed ENVE for 15 years until February 2026, when the American bicycle, wheel and component brand consolidated its UK and Europe distribution.
Saddleback still distributes Moots bicycles, alongside other premium brands such as Castelli, Chris King, Pivot, Silca, Abbey Bike Tools and Wolf Tooth Components, among others.
“We remain fully committed to our remaining world-class portfolio and will continue to provide the industry-leading service you expect from us,” Saddleback said.
