Scottish mountain bike brand Deviate Cycles is back online after the previous company was forced to liquidate last year.
The brand is planning a “careful return“ and has reopened its global online store.
Co-founder Ben Jones confirmed Deviate will honour lifetime warranties on bikes that were purchased prior to liquidation.
Back on course
Deviate explained in a press release that: “Over recent months, work has taken place quietly behind the scenes to secure the brand, its designs, and the future of its current platforms.”
“The last period has been incredibly difficult for everyone connected to Deviate – our team, our partners, and especially the riders who believed in what we were building,” said co-founder Ben Jones.
The global web store has stocks of frames, complete bikes and spare parts. Deviate says it will provide technical guidance and support to existing customers.
The short-term plan is to ensure availability of existing models while the company finds its feet again.
Lifetime warranties honoured
Deviate has confirmed that lifetime frame-warranty support (for original owners) is still valid on bikes purchased before the liquidation. It includes cover for all Deviate carbon frames against manufacturing defects in materials and workmanship.
Although legally the warranties issued by the now-liquidated former company did not transfer over to the reborn Deviate Cycles, the relaunched business has chosen to extend equivalent lifetime support to original owners as a voluntary commitment.
“We wanted to stand behind the riders who have trusted Deviate over the years while building a company that can do that properly for the long term,” said Jones.
Kurgan on hold
Deviate is best known for making high-pivot enduro bikes, including the recent release of the Kurgan eMTB.
Deviate's statement explained: “While the release of the Kurgan remains an exciting part of the brand’s future, the immediate priority is stability and dependable rider support.”
Therefore, Deviate plans to “pause” the bike's release while it focuses on rebuilding its operational foundations.
The statement added: “Future product innovation remains central to Deviate’s vision, but development will follow a deliberate, engineering-led pace rather than rapid expansion.”
