This video was produced in partnership with ISM
You'd be forgiven for thinking, at a glance, that ISM's distinctive range of saddles is pitched at the TT/triathlon market. But the patented noseless perches are in fact designed to perineal pressure for participants in all cycling disciplines – and are claimed to have zero contact with delicate soft tissue for both male and female riders, making them a healthier choice.
BikeRadar's very own Joe Norledge caught up with Dave Schindler at the recent Eurobike trade show to showcase the saddles, and talk all things ISM for 2016.
ISM 2016