New YT Jeffsy teaser features unexpected Hollywood legend

You won’t see the usual ‘shred-it’ MTB trailer here

Christopher Walken was an unexpected addition to the new Jeffsy teaser

Mildred Locke

Published: January 11, 2019 at 2:00 pm

YT Industries has raised some eyebrows and left others scratching their heads after launching their new Jeffsy teaser trailer, starring Hollywood legend Christopher Walken.

The brand is no stranger to mysterious ad campaigns that spark conversation — remember #IHateJeffsy? In this case it seems Christopher Walken is firmly in the #LoveJeffsy camp, hinting the aggro all-mountain machine to be his weapon of choice.

Titled Friendship Redefined, the trailer features Walken sitting in a dimly lit study, delivering a three-minute monologue that’s all about friendship: the ups and downs, what makes it last, and how it grows over time.

The trailer follows the arrival of the brand’s 2019 Capra and Tues range.

The 2019 Jeffsy teaser stars Hollywood legend Christopher Walken

If you’re left wondering what to make of this ad, then you’re not alone.

Some will definitely see this as a welcome change from the usual ‘shred-it’ teaser. We certainly enjoyed seeing Walken in this role. Talk about friendship redefined, how about advertising budget redefined? Bravo, YT.

What do you think? Let us know what you make of this trailer in the comments section below.

Mildred Locke

Contributor

Mildred’s a utilitarian cyclist at heart, determined to do everything on two wheels, whether it’s shopping, commuting or moving house. She’s spent the past three years volunteering as a mechanic and workshop coordinator at the Bristol Bike Project, and now sits on its board of directors. Her expertise in bikes — and what people want out of them — comes from working in real-world bike shops and learning the ins and outs of the industry. At home on slicks and knobblies alike, Mildred’s ideal ride covers long distances through remote countryside, on mixed terrain that offers a bit of crunch. She’s easily won over by steel frames coupled with a 650B/plus-tyre combo, and is currently riding a Surly Bridge Club.
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