YT Industries has raised some eyebrows and left others scratching their heads after launching their new Jeffsy teaser trailer, starring Hollywood legend Christopher Walken.
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The brand is no stranger to mysterious ad campaigns that spark conversation — remember #IHateJeffsy? In this case it seems Christopher Walken is firmly in the #LoveJeffsy camp, hinting the aggro all-mountain machine to be his weapon of choice.
Titled Friendship Redefined, the trailer features Walken sitting in a dimly lit study, delivering a three-minute monologue that’s all about friendship: the ups and downs, what makes it last, and how it grows over time.
The trailer follows the arrival of the brand’s 2019 Capra and Tues range.
If you’re left wondering what to make of this ad, then you’re not alone.
Some will definitely see this as a welcome change from the usual ‘shred-it’ teaser. We certainly enjoyed seeing Walken in this role. Talk about friendship redefined, how about advertising budget redefined? Bravo, YT.
What do you think? Let us know what you make of this trailer in the comments section below.