Vittoria has announced it has started a Strategic Collaboration Agreement with reTyre to produce performance tyres that are 100% recyclable.
reTyre's patented injection moulding technology is claimed to reduce CO₂ emissions by 80% and enable 100% recyclability.
The brand claimed to have created the world’s first carbon-neutral tyre at Eurobike 2024, utilising recycled and repurposed materials, including fishing nets, in its construction.
It recently received €7 million in funding, led by Hatch Blue’s Blue Revolution Fund, and plans to install its first fully automated production cell in Norway, followed by a second facility in Asia in 2026.
This is said to offer decentralised, clean tyre production close to OEM assembly lines – cutting transport emissions and costs dramatically.
reTyre offers a wide range, including hybrid, city, trailer and children’s bike tyres, but is preparing to enter the performance tyre market through a co-development partnership with Vittoria.
Paul Magne Amundsen, CEO & founder of reTyre, says: “After a decade of focused R&D, we’re proud to disrupt the industry with a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tyre manufacturing. Support from Hatch Blue, Fundracer, and our co-development partnership with Vittoria, reflects deep confidence in both our vision and the breakthrough potential of our platform as we continue to scale.”
Stijn Vriends, chairman & CEO of Vittoria, says: “We’ve followed reTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tyres. Vittoria stands for performance and sustainability, and reTyre’s technology delivers both. We’re excited to collaborate and bring this next generation of sustainable performance tyres to market.”
