YT Industries has announced it has officially resumed operations within the UK, with bikes now available for the first time since the brand’s insolvency last year.
The brand says it is excited to reconnect with the mountain biking community, reaffirming its dedication to the grit, rain and Good Times that only the UK scene can deliver.
As it returns, YT says it is focusing on service and warranty support by working with two dedicated service partners to ensure access to technical support and care for the YT community.
Markus Flossmann, founder & CEO, says: "The UK is in our DNA. It’s a community that shaped us and the birthplace of the real-life legend who inspired our award-winning JEFFSY. Implementing a new service network is a massive milestone, and with sales live again, we're looking to come back strong."
Flossmann founded YT Industries in 2008, and bought it back after entering insolvency last year.
The return to the UK market is a positive step for the iconic mountain bike brand, which seemed down and out last year after its struggles with bike sales post-Covid.
The brand says customers can also expect reliable and efficient shipping of bikes, parts and soft goods, direct from the EU.
