With the festive season drawing to a close, brace yourself for the influx of post-holiday shopping and bargain sales.
If you missed the opportunity to grab the fitness tracker you had your eye on over Black Friday, or you fancy trying a turbo trainer without making a dent in your wallet, now's your chance.
Jump straight to:
- Where to find the best January sales cycling deals UK
- Where to find the best January sales cycling deals US
- The best January sales cycling deals UK
- The best January sales cycling deals US
- When do the January sales start?
- What to expect in the January sales?
Drawing from our expertise and foresight for the upcoming year, we've selected a roster of retailers expected to offer the best sales in January. Additionally, we've curated a handful of favoured products we anticipate featuring in these sales.
Bookmark this page for real-time updates on the crème de la crème of deals, as we diligently monitor and refresh the listings. Stay tuned for our forecasts on the finest January sale bargains.
Where to find the best January sales deals UK
- Chain Reaction – Expect offers on cycling gear including bikes, clothing, shoes and more
- Wiggle – Guaranteed discounts on a huge range of cycle gear
- Sigma Sports – Get offers on top-notch cycling kit
- ProBikeKit - Up to 60 per cent off in clearance section and more deals to follow
- Decathlon - A big one to keep an eye on for cycling gear
- Halfords - 12 days of Xmas deals with Boxing Day sales expected
- Tredz - Get discounts on helmets, components, clothing, and bikes
- Evans Cycles - Huge sales on over the Christmas period
- Merlin Cycles - Save on bikes, wheels, frames, and clothing
- Trek Bikes - Discounts on a range of quality bikes
Where to find the best January sales deals US
- Jenson USA – Plenty of festive shopping deals over the Christmas period
- Rad Power Bikes - Offering up to $300 off ebikes
- Competitive Cyclist - Now up to 60 per cent off gloves, with further discounts on Boxing Day
- Tweeks Cycles - Discounts on bikes, accessories and more
- Amazon - Daily discounts on tech, clothing, and accessories
The best January sales cycling deals UK
Boardman ADV 8.9 - £1200 £800 (save 33%)
In 2022, the Boardman ADV 8.9 was our Budget Bike of the Year for the second year rolling, having increased only slightly in price since 2021.
The ADV 8.9 has the cheapest Shimano GRX RX400 groupset, which shifts and stops well. The 48/32T chainrings and 10-speed 11-36T cassette is highly versatile. Save 33% in the January sales and grab yourself bargain.
- Buy now from Halfords (£840)
Vitus Vitesse EVO Red AXS – £5,499 £3,299.99 (save 40%)
In our test last year, the SRAM Rival-equipped version of the Vitus Vitesse EVO earned an impressive 4.5 out of five stars.
This updated model swaps out SRAM’s entry-level electronic groupset in favour of its premium Red groupset.
For £3,499, this carbon fibre road bike offers exceptional value considering its top-tier specifications.
- Buy now from Wiggle (£3,299.99)
Garmin Fenix 7X Solar- £779.99 £490 (save 37%)
We reviewed the Fenix 7, Garmin's flagship solar-enhanced sports smartwatch. Now at its lowest ever price, grab the Fenix 7X Solar and save 37 per cent.
- Buy now from Amazon (£490)
Oakley Eyewear Jawbreaker – £280.00 £168.99 (save 40%)
Our review rated the Oakley Jawbreaker glasses at 4.5 stars, positioning them as some of the best cycling glasses available.
Enjoy their top-notch, distortion-free lenses featuring road-specific tints, bold design, and impeccable clarity – all at a tasty 40% discount.
- Buy now from Chain Reaction (£168.00)
The best January sales cycling deals US
Bianchi Impulso Pro – $3,200 $2,199.94 (save 31%)
The Impulso Pro has been reimagined by Bianchi as a go-fast gravel bike with a clean silhouette. Originally an endurance road bike, the bike's increased tyre clearance could be a perfect match for aspiring gravel racers.
- Buy now from Jenson USA ($2,199.94)
Garmin Edge 830 – $399.99 $322.05 (save 19%)
The Garmin Edge 830 is a fully featured GPS cycle computer that our tester described as “a true class-leading GPS that offers plenty of useful functions above and beyond its competition”.
It’s almost identical in terms of features to the Edge 530, but adds a touchscreen for an improved user experience. It's the Garmin computer preferred by many pro riders, including Geraint Thomas, for its compact size and comprehensive functionality.
- Buy now from Amazon ($322.05)
Wilier 803TRB Pro – $4,332.25 $2,383.33 (save 45%)
The Wilier 803TRB Pro streamlines uphill journeys by utilizing the Shimano EP8 Motor, offering 250W power and 85Nm torque for smooth and effortless climbs.
Paired with a lightweight aluminium frame, RockShox suspension, and a Shimano SLX drivetrain, this bike guarantees easy ascents.
- Buy now from Merlin Cycles ($2,383.33)
When do the January sales start?
The sales typically kick off as early as Boxing Day, gathering speed right after the New Year's festivities. They're expected to last throughout January, although you'll want to get in quick to avoid missing out on the best bargains.
What to expect in the January sales?
In the January sales, brace yourself for discounts on essential cycling gear.
From brands like Garmin, GoPro, Wahoo, and more, expect discounts on turbo trainers, bike computers, fitness trackers, tools, and an array of accessories.
It's the opportune moment to snag those cycling essentials without breaking the bank.
