£50 is a lot to invest in a pair of cables. But the consensus is that Gore’s patented coating and inner liners make their Ride On cables slicker in operation and more durable in the long term than anything else on the market, providing you’re willing to invest time in careful ﬁtting.
For £50 you get full outer cables. Trimmed ones cost £5 less. However you look at it, they’re probably only worth the high initial cost if you’re riding all the year round, in all conditions, without too much cable swapping from bike to bike. Read the instructions carefully as SRAM X shifters are especially ﬁddly.