United Wheels has confirmed it is “pausing operations” for Niner Bikes, while insisting customer service, warranties and parts support will continue throughout the process.
The statement follows reports earlier this week that the Colorado-based mountain bike brand was shutting down in 2026.
In a statement, Chris King of United Wheels, which owns Niner Bikes, said the company is currently reviewing the future direction of the brand.
King said: “United Wheels is pausing operations for Niner while it evaluates and realigns the brand’s strategic direction.
“This decision reflects a broader review of how United Wheels allocates focus and resources across its portfolio of brands.
“We are taking disciplined, responsible steps to manage through it. Our priority is to support our dealers and riders while handling this transition in a professional and thoughtful way.
“This includes maintaining continuity where it matters most – service, warranty, and relationships – while aligning our operations to the realities of the market.
“As such, Niner’s customer service, warranty support, and parts availability will remain active throughout this period.
“We have deep respect for what Niner represents to the cycling community and to the dealers, reps and riders who have supported the brand.
“We are committed to keeping our partners and customers informed as our evaluation progresses, and will share additional information as it becomes available.”
While the statement stops short of confirming a permanent closure, it suggests the future of the brand remains uncertain as United Wheels evaluates how Niner fits within its wider portfolio.
Founded in 2005 by Chris Sugai and Steve Domahidy, Niner Bikes built its reputation around 29in-wheel mountain bikes at a time when larger wheel sizes were still considered niche. The brand later expanded into gravel and adventure bikes, with models such as the RLT and MCR helping establish its presence outside of mountain biking.
Despite its recent challenges and a relatively quiet period for launches, the brand teased an unreleased RIP e9 RDO electric bike and a new Air 9 RDO frame at this year’s Sea Otter Classic.
This announcement comes amid continued financial pressure across the cycling industry, with a number of brands and distributors restructuring operations in the wake of lingering post-pandemic market corrections.
For existing Niner owners, the key takeaway from United Wheels’ statement is that warranty support, customer service, and spare parts availability are expected to continue during the pause in operations.
Editor's note: this article was first published 19 May and updated with King's statement on 20 May.
