Chinese cycling equipment brand Magene will supply WorldTour team XDS-Astana with its cycling computers, smart trainers, radar tail lights and heart rate monitors in 2026.
XDS-Astana will be supplied with Magene's yet-to-be-launched C606 Pro cycling computer, as well as its existing H613 heart rate monitor, T500 smart trainer and L508 radar tail light.
According to Sam Li, vice-president of global marketing at Magene: “Through this collaboration, Magene aims to strengthen its presence at the highest level of global cycling, advance the professionalization of power-based training, and deliver smarter, more precise, and more efficient cycling experiences to riders worldwide through innovative, professional smart cycling solutions.”
Magene says it expects to gain insights from racing, which it can apply to its product development, improving its devices' data accuracy, reliability and intelligent training functionality.
Magene joins an increasingly large roster of Chinese brands choosing WorldTour sponsorship as a way to increase their global profile.
XDS is a Chinese bike brand, too, with its X-Lab bikes taking over from Wilier at the start of the 2025 season as the ride for the Astana team, registered in Kazakhstan.
Meanwhile, the Groupama-FDJ United team, which will again ride Wilier bikes in the 2026 WorldTour, is equipped this year with cycling computers, heart rate monitors and rearview radars from iGPSport, also based in China.
In our gravel tech predictions for 2026, we highlighted gravel as the next frontier for Chinese bike brands, with Winspace launching the G3 Gravel last year and X-Lab teasing its own yet-to-be-launched gravel bike.
We were impressed by the older Magene SeeMee 508 rearview radar, co-developed with MagicShine, when we reviewed it back in 2013. It compares well to the Garmin Varia RTL515 and is more customisable, but sells for a lower price.
Magene also sells crank spider and pedal power meters, although these are not covered by the new sponsorship, with XDS Astana continuing to use Shimano groupsets and power meters on its X-Lab AD9 2026 bikes.
The team had a strong 2025 season, moving from dead last in the UCI WorldTour team rankings in 2024 to fourth best in 2025, with 25 race wins.
Not making it to the WorldTour – yet – is Magene’s QED electronic groupset, which was on display at Eurobike in 2025 and which the brand told BikeRadar is benchmarked against Shimano Ultegra.
