YT Industries has relaunched today under new ownership. The well-regarded German mountain bike brand went into self-administration in July.
However, CEO and founder Markus Flossmann purchased the brand and its assets in September. Since then, his team have been working on the relaunch and fulfilling orders from before YT collapsed.
The relaunch sees almost all of YT’s bike range back in stock, and expected to be available to buy online in the UK and EU over the next few weeks. US availability will be a little later, with new products to follow.
“Back to the roots. This isn’t a marketing slogan, it’s a promise,” says Flossmann. “We’re focusing again on what made YT strong: uncompromising bikes, fair prices, and genuine passion for the sport. Rough, real, and authentic.”
Although YT has reduced its staffing, it says it has kept the core of the previous team. YT states it’s also focusing on developing a wider global service network, particularly in the USA and UK, to improve service quality and accessibility.
Outstanding orders fulfilled
When YT Industries folded, it left a number of outstanding orders, but Flossmann says fulfilling these or organising a refund has been a priority.
“This is my personal top priority. Every customer who placed their trust in YT will receive what they paid for. That’s always been my promise,” he states. “For us, this is far more than just an administrative process. It’s about trust, responsibility, and credibility.”
If you were affected and your order hasn’t been resolved, there’s a dedicated support email address you can use to contact YT’s customer services: stormsurvivor@yt-industries.com.
