Zwift has today revealed it has bought Rouvy in what is a massive shake-up of the indoor cycling market.
The acquisition is with the intention of accelerating growth in the indoor cycling market through cooperation between the two companies, but they will maintain their independent operations.
Zwift co-founder and CEO, Eric Min, said: “This is a major moment for both Zwift and Rouvy.”
“We have a huge amount of respect for what ROUVY has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences. ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often.”
Zwift Ready smart trainers and the Zwift Ride smart bike will now work with Rouvy, with further updates to be revealed over the coming months.
Zwift was founded in 2014 by a group of entrepreneurs and game developers. It describes itself as the “fitness company born from gaming”, with the platform adopting a ‘gamified’ approach to indoor cycling.
The company has seen steady year-over-year growth, with the Covid-19 pandemic causing a massive surge in popularity as people bought smart trainers and turned to cycling indoors.
Zwift raised $450 million in 2020 and had a valuation of more than $1 billion.
Although it does not publish active user stats, Eric Min told Forbes in 2021 that 3 million accounts had been created on the platform. Min said Zwift had at one point hit “45,000 simultaneous users, but hundreds of thousands of customers are using Zwift on a daily basis”.
Unlike other indoor cycling apps, Zwift has also developed a suite of hardware to support its riders, including the Zwift Ride smart bike.
Rouvy was founded after Zwift in 2017 by the brothers Petr and Jiri Samek in the Czech Republic as an augmented reality app for indoor training.
As opposed to the gamified experiences of Zwift and MyWhoosh, Rouvy blends real-world video routes with virtual racing and training.
The platform received $6 million of investment in 2021. At the time, the investors and developers said they intended to "redraw the popularity rankings of cycling applications, currently dominated by Zwift”.
In March 2026, Rouvy’s UK marketing agency told BikeRadar that the platform had more than 300,000 subscribers and had seen more than 50% year-on-year growth.
This followed Rouvy making two big acquisitions in 2025. In January, Rouvy bought its competitor FulGaz from The Ironman Group, with FulGaz’s routes accessible through Rouvy.
As part of the deal, Rouvy became the official digital sports platform of the global Ironman and Ironman 70.3 series as part of a multi-year partnership.
Rouvy then bought Bkool in July, with Petr Samek describing the deal as a “significant moment for cycling fans everywhere”.
The deal was intended to strengthen Rouvy’s presence in France, Denmark and Spain.
At the time, Petr Samek said: “Bringing together Rouvy, FulGaz, and now Bkool unites a wealth of expertise and unique features under one roof, clearly positioning Rouvy as the leader in the indoor cycling reality market.”
Commenting on Zwift’s acquisition of Rouvy, Samek said: “This is a strong validation of what we’ve built with our team and community, connecting indoor and outdoor training through real routes.
“Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality!”
Further details of the acquisition have not been disclosed.
