Continental has launched a collector’s edition of its Grand Prix 5000 S TR tyre, complete with a miniature Tadej Pogačar figure.
There’s a serious purpose behind the collector’s edition tyre, because it’s part of Conti’s Share The Road campaign, which aims to promote, Continental says, "road safety, mutual respect, and harmonious coexistence for everyone on the road" – aims we can all agree with.
According to Hannah Ferle, product manager for road at Continental: “The trust placed in us by world-class athletes like Tadej is both an honour and an incentive. With the Grand Prix 5000 S TR Pogačar Edition, we wanted to bring together our race-proven road performance with a meaningful initiative.”
The Pogi character has been created along with Pogačar and stars in a collection of animated stories, with the take-home message that the road belongs to everyone. Here’s a link to the Share The Road video.
The Collector's Edition Pogi tyre includes Pogačar‘s TP logo, which features on his Colnago bikes and components including his Carbon-Ti chainrings. There are more tiny TPs incorporated into the tyre’s Grand Prix 5000 S TR wordmark.
The collector’s edition tyre comes in a 30mm width only, with a claimed 300g weight. At the 2026 Tour de France, Pogačar‘s Colnago Y1Rs was fitted with 28mm Grand Prix 5000 TT TR tyres, although we found many pros choosing 30mm tyres for racing.
The Collector’s Edition’s 30mm width is probably a better bet for amateur riders, who don’t get to cycle on pristine tarmac every day. Conti has recently added a 35mm width to the standard Grand Prix 5000 S TR range, as the wider tyre trend continues.
If you want a Pogačar Collector’s Edition tyre, they’re priced at £94.99 / $137.95 / €109.95 each.
Does the Pogačar model look much like him? Not really, although it does have impressive leg muscles that would befit a cycling GOAT.
