Decathlon to bring BTwin bikes and gear Down Under

French multi-sport retailer to launch flagship store in Sydney

A little more than a year ago French multisport retailer Decathlon quietly launched an online presence in Australia. But news is that later this year it will be opening its first brick and mortar shop in the Sydney suburb of Tempe.

A spokesperson from Decathlon tells BikeRadar that there are plans to open retail locations all over Australia, and it is already fulfilling online orders from a warehouse in Sydney.

The French retailer already has stores in 30 countries and this comes only a few months after we discovered Decathlon would be expanding into the US.

Decathlon is launching a retail presence in Australia
Decathlon is launching a retail presence in Australia

While Decathlon stores offer gear for nearly 70 sports, they’ll also be bringing B'Twin bicycles to Australia.

B'Twin covers a complete range of bikes, everything from full carbon road and mountain bikes, to balance bikes for the kidlets and hybrid bikes that come with a lifetime warranty.

Decathlon calls B'Twin a “Passion Brand,” and while the Australian market may not be readily aware of it just yet, the bikes demonstrate fantastic value for money.

Decathlon Down Under will also be offering a full range of  B'Twin branded helmets, clothing, shoes, parts and accessories.

The flagship Sydney store isn’t quite ready yet, but it’s slated to open its doors in October 2017.

Colin Levitch

Staff Writer, Australia
Originally from Denver, Colorado, Colin now resides in Sydney, Australia. Holding a media degree, Colin is focused on the adventure sport media world. Coming from a ski background, his former European pro father convinced him to try collegiate crit racing. Although his bright socks say full roadie, he enjoys the occasional mountain bike ride, too.
  • Discipline: Road, mountain
  • Preferred Terrain: Tarmac mountain climbs into snow-covered hills
  • Current Bikes: BMC TeamMachine SLR01, Trek Top Fuel 9
  • Dream Bike: Mosaic Cycles RT-1
  • Beer of Choice: New Belgium La Folie
  • Location: Sydney, Australia

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