Prime

BikeRadar First Look Friday 2022_01_21

First Look Friday

A new short saddle from Prime, reflective Bont gravel shoes, O’Neal MTB shoes and the latest edition of Bicycling Science

Simon von Bromley riding a road bike

Simon von Bromley’s Gear of the Year 2021

Collage of cycling shoes and bike wheel rim with 'First Look Friday' text imposed over the top

First Look Friday

Cadex 36 Disc Tubeless wheels, Albion Zoa insulated jacket and Quoc road shoes

FLF Prime time trial wheels and Rotor chainrings

First Look Friday

Prime carbon TT wheels, big Rotor chainrings, tan wall Schwalbe Pro One tyres and Pirelli’s latest racing clincher