Folding bike maker Brompton, beloved of suited cycle commuters everywhere, have launched a flagship store in London, the company's home city.
The shop was opened yesterday in Covent Garden and joins other dedicated Brompton stores, which are dubbed junctions, in Amsterdam, Hamburg, Kobe and Shanghai. It complements the company's factory in West London.
Company MD, Will Butler-Adams, said the company had been "desperate" to open a shop in London since opening their first junction shop two years ago in Kobe, Japan. He said: "In London we want to put the Brompton, a humble bicycle, somewhere where people wouldn’t expect it, in famous Covent Garden."
Besides showing off the full range of dinky-wheeled bikes, the shop also sells bags and accessories, and visitors will be able to demo some of the models too.
Brompton owners – who like to go by the name Bromptoneers – will also be able to check their bikes in for a full factory service.
Visit Brompton Junction at 76 Long Acre, Covent Garden.
